MSc Management (Marketing)

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Faculty Faculty of Social Sciences and Law
Awards available MSc
Programme length One year full-time
Location of programme Clifton campus
Part-time study available No, full-time only
Start date September 2021

Programme overview

Our MSc in Management with a specialism in Marketing is an intensive, one-year, master’s-level programme for graduates from a wide range of subject backgrounds.  The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management. This programme is for students who wish to pursue a career in marketing within their chosen industry.

You'll be given an introduction to management followed by a detailed exploration of a specific area of management theory and practice, in this case marketing. The programme attracts students from around the globe and you will be part of a cohort with a wide a variety of backgrounds and interests.

Within this MSc pathway, you will develop an in-depth understanding of marketing in today’s organisations. You will learn about consumer behaviour and consumption, digital marketing, ethical and sustainable marketing, and branding and brand cultures

We aim to guide, teach and develop analytical and confident critical thinkers. Group work and presentations, often based on industry case studies, allow practical application of theory and develop the teamwork and communication skills expected in today's workplace.

Bristol is an entrepreneurial city and home to SETSquared, the world’s top university business incubator (UBI Global). You’ll be taught by leading academics whose research tackles the global societal issues facing modern management. 78 per cent of the School of Management’s research is rated as world leading or internationally excellent (REF 2014), reflecting its impact in shaping policy and practice.

Fees for 2021/22

We charge an annual tuition fee. Fees for 2021/22 are as follows:

UK: full-time
£14,700
Overseas (including EU): full-time
£26,500
Channel Islands/Isle of Man: full-time
£14,700

Fees are subject to an annual review. For programmes that last longer than one year, please budget for up to a five per cent increase in fees each year. Find out more about tuition fees.

Alumni scholarship

University of Bristol students and graduates can benefit from a ten per cent reduction in tuition fees for postgraduate study. Check your eligibility for an alumni scholarship.

Funding for 2021/22

Further information on funding for prospective UK, EU and international postgraduate students.

Programme structure

You will study five core units worth a total of 90 credit points and your specialist unit, Contemporary and Emerging Issues in Marketing Management, worth 30 credit points. The core units include Management and Organisation; Accounting, Finance and Strategy; Operations and Marketing Management; Research Methods; and Academic, Professional and Personal Development.

You will start by studying subjects that are central to a career in management today, including finance and accounting, organisational behaviour and strategic management. In term two you will deepen your understanding of management by studying consumer behaviour and marketing management as well as management research methods. Throughout, we help you to develop the skills necessary to meet the complex and dynamic organisational challenges of the 21st century.

The final part of the MSc Management (Marketing) brings an opportunity for in-depth research and investigation into your area of interest and can be adapted to reflect your career goals. Students can choose from the following routes:

  • academic dissertation: a methodical exploration of a chosen area of study;
  • applied extended project: management research project with an external partner organisations;
  • group project: group-based research project that explores management knowledge with a focus on the UN Sustainability Goals.

Each route bears 60 credit points.

Visit our programme catalogue for full details of the structure and unit content for our MSc in Management (Marketing).

Entry requirements

An upper second-class honours degree (or international equivalent).

See international equivalent qualifications on the International Office website.

English language requirements

If English is not your first language, you need to meet this profile level:
Profile B
Further information about English language requirements and profile levels.

Admissions statement

Read the programme admissions statement for important information on entry requirements, the application process and supporting documents required.

Admissions statement

Careers

We aim to guide, teach and develop knowledgeable, thoughtful and ethical marketing practitioners who will thrive in a global environment working within international teams. This degree provides excellent preparation for all careers in marketing management in any sector.

Our careers service offers support and online training to help you to identify your career goals, apply for opportunities, and perfect your interview technique during your year of study.

Previous graduates of the MSc Management have gone on to work at a variety of companies all over the world, including L'Oreal, World Wildlife Foundation, Deutsche Bank and Huawei. Roles include Marketing & Sales Manager, Head of Social Media Marketing and Marketing Executive.

How to apply
Application deadline:

31 July 2021 for International applicants. 19 August 2021 for UK applicants. Early applications recommended; places may fill before the deadline. As students from different regions tend to apply at different points in the application period, applications from some regions may close earlier in the year.

The School continues to welcome applications that fulfil our admissions criteria to select a balanced international student cohort. As students from different countries tend to apply at different points in the application period, applications from some countries may close earlier in the year. Due to very high demand, applications will now close to students from China on 7 December 2020, applications received after this time will not be reviewed.

Request more information

Find out more about studying with us or request a prospectus.

Get in touch

Contact details

Enquiries Team Phone: +44 (0) 117 394 1649 Email: choosebristol-pg@bristol.ac.uk

School website: School of Management

International students

Find out more about becoming a student at Bristol, applying for a visa and the support we offer to international students.

REF 2014 results

  • Business and Management Studies:
  • 24% of research is world-leading (4*)
  • 54% of research is internationally excellent (3*)
  • 22% of research is recognised internationally (2*)

Results are from the most recent UK-wide assessment of research quality, conducted by HEFCE. More about REF 2014 results.

Disclaimer

Important disclaimer information about our programmes.

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