MSc Marketing
- MSc
Overview
What is the Marketing MSc?
Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), this one-year master's in Marketing combines core marketing principles with advanced study of digital marketing, analytics, branding and marketing leadership.
Develop expertise in consumer behaviour, market analysis and data-informed decision-making, and learn to create effective marketing strategies for dynamic digital environments.
Explore how AI, digital platforms, changing customer expectations and growing demands for ethical and sustainable business practices are reshaping marketing.
Who is the Marketing MSc designed for?
This programme is for graduates from any discipline who want to develop the strategic, analytical and creative skills required for modern marketing careers. No prior study in marketing or business is required.
What skills will you gain from this programme?
- Strategic marketing analysis and planning
- Consumer insight and behaviour analysis
- Digital marketing strategy and communication
- Marketing analytics and data interpretation
- AI-enabled marketing applications
- Brand strategy and value creation
- Ethical and responsible practice
- Communication of insights
- Collaborative problem-solving.
By the end of the programme, you will have the skills to make evidence-informed marketing decisions, develop strategic solutions and respond effectively to contemporary marketing challenges.
Why study Marketing at the University of Bristol Business School?
- Develop expertise in marketing, consumer behaviour, branding and strategic marketing.
- Explore digital marketing, AI, analytics and contemporary marketing challenges.
- Apply data-driven insights and digital marketing tools throughout the programme.
- Examine responsible marketing, ethics, sustainability and stakeholder value.
- Benefit from CIM accreditation, including exemptions towards the Level 4 Certificate in Professional Marketing and Level 6 Diploma in Professional Marketing.
- Gain a Certificate in Digital and Data Driven Marketing and student membership of the Data & Marketing Association (DMA) through IDM accreditation.
Discover the new Temple Quarter Enterprise Campus
The new Temple Quarter Enterprise Campus is a £500 million investment in your future. Learn in collaborative teaching spaces and access specialist facilities, including the Bloomberg Room, where you can develop practical skills using industry-standard financial and market data tools.
You can also bring ideas to life in the Design Factory, with access to a Hackspace, project labs and support from design experts and industry partners.
Through Bristol's innovation ecosystem, you will connect with businesses and organisations, while dedicated careers support will help you develop the skills, networks and experience to succeed after graduation.
Programme structure
Core and specialist options
You will develop a foundational understanding of marketing principles, by studying core units in:
- Understanding Markets and Consumers
- Contemporary Issues in Marketing
- Digital Marketing and Communication
- Strategic Brand Management.
You'll then deepen your study with specialist units that focus on emerging marketing practices, AI, data-driven analytics, automation and digital tools shaping marketing. Develop leadership qualities that will prepare you for a career in marketing. Specialist units may include:
- Future Lab: Analytics and AI in Marketing
- Marketing Leadership & Careers.
Final project
Your studies in teaching blocks 1 and 2 build the foundations for your 60-credit independent research project, completed over the summer. In this Master's Impact Project, you will plan and execute an academic, practice-based or reflective-practice project at an appropriate professional standard.
Options include:
- Independent research project
- Business-based research project
- Business practice project
- Thematic research portfolio.
Visit our programme catalogue for full details of the structure and unit content for our MSc in Marketing.
Entry requirements
You will typically need an upper second-class honours degree or an international equivalent in any discipline.
If you are currently completing a degree, we understand that your final grade may be higher than the interim grades or module/unit grades you have achieved during your studies to date.
We will consider your application if your interim grades are currently slightly lower than the programme's entry requirements and may make you an aspirational offer. This offer would be at the standard level, so you would need to achieve the standard entry requirements by the end of your degree.
We will also consider your application if your final overall achieved grade is slightly lower than the programme's entry requirements.
If your achieved grade is lower than our entry requirements, your application may be more likely to receive an offer if you have additional relevant work experience or qualifications. If you have at least one of the following, please include your CV (curriculum vitae / résumé) when you apply, showing:
- evidence of relevant work experience (five years' minimum) in: marketing, branding, marketing communications, social media, public relations or advertising
- a relevant postgraduate qualification.
See international equivalent qualifications on the International Office website.
Read the programme admissions statement for important information on entry requirements, the application process and supporting documents required.
If English is not your first language, you will need to reach the requirements outlined in our profile level B.
Further information about English language requirements and profile levels.
Fees and funding
- Home: full-time
- £19,200 per year
- Overseas: full-time
- £34,500 per year
Fees are subject to an annual review. For programmes that last longer than one year, please budget for up to an 8% increase in fees each year.
More about tuition fees, living costs and financial support.
Alumni discount
University of Bristol students and graduates can benefit from a 25% reduction in tuition fees for postgraduate study. Check your eligibility for an alumni discount.
Funding and scholarships
Scholarships for Home (UK) Students include the Business School Advance Scholarship.
Further information on funding for prospective UK and international postgraduate students.
Career prospects
Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), the Marketing MSc prepares you for careers in an increasingly digital, data-driven and AI-enabled marketing environment.
Develop expertise in consumer behaviour, brand strategy, digital marketing, data analytics and the responsible use of emerging technologies.
Develop the analytical, creative and strategic capabilities employers seek across consumer, digital, analytics and strategic marketing roles through live projects and analytics-driven decision-making. A strong focus on ethics, sustainability and responsible leadership prepares you for a rapidly evolving profession.
Complete a flexible Master's Impact Project (MiP) in your final term, offering a choice of applied and research-based alternatives to the traditional dissertation. Choose from four pathways, with options for individual and team-based projects focused on research or real-world business challenges:
- Business-Based Research Project with an external organisation
- Thematic Research Portfolio
- Independent Research Project (dissertation or policy paper)
- Business Practice Project focused on consultancy, planning or simulation.
Engage with the CIM, IDM and industry practitioners, building professional networks and benefiting from a full range of careers support.
What career opportunities can this programme lead to?
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Marketing Analyst
- Consumer Insights Analyst
- Communications Manager
- Campaign Manager
- Product Manager
- Marketing Consultant
- Strategy or Growth Analyst.
Where do University of Bristol Business School graduates work now?
- Accenture
- Amazon
- Apple
- Deloitte
- EY
- Louis Vuitton
- Nielson.
Contact us
- Contact
- Enquiries Team
- Phone
- +44 (0) 117 394 1649
- choosebristol-pg@bristol.ac.uk