MSc Management (Marketing)
- MSc
Overview
What is the Management (Marketing) MSc?
The Management (Marketing) MSc is a one-year master's for graduates wanting to lead and make strategic decisions in fast-paced and unpredictable business environments.
You will explore areas including marketing strategy, consumer behaviour, digital transformation, AI and sustainability, while developing the analytical, practical and leadership skills needed to respond confidently to organisational challenges.
Who is the Management (Marketing) MSc designed for?
This programme is for graduates from any discipline who want to develop the knowledge, skills and confidence for management and leadership roles in contemporary organisations. No prior study in business or management is required.
What skills will you gain from this programme?
- Strategic and critical thinking
- Financial and market analysis
- Decision making under uncertainty
- Teamwork and leadership
- Problem solving and communication
- Cross-functional business analysis
- Ethical and responsible management
- Research and project working
- Consumer insight and behaviour analysis
- Marketing strategy development and implementation
- Brand management and value creation
- Marketing analytics and campaign performance evaluation
By the end of the programme, you will have developed the confidence and capability to make evidence-based decisions, lead responsibly and respond strategically to contemporary marketing and management challenges.
Why study the Management (Marketing) MSc at the University of Bristol Business School?
- Gain a broad introduction to management, strategy, finance, operations and organisational behaviour. Progress into specialist marketing study.
- Examine marketing strategy, AI, digital transformation, sustainability and changing consumer behaviour.
- Be inspired by contemporary research, real organisational challenges and global business perspectives.
Discover the new Temple Quarter Enterprise Campus
The new Temple Quarter Enterprise Campus is a £500 million investment in your future. Learn in collaborative teaching spaces and access specialist facilities, including the Bloomberg Room, where you can develop practical skills using industry-standard financial and market data tools.
You can also bring ideas to life in the Design Factory, with access to a Hackspace, project labs and support from design experts and industry partners.
Through Bristol's innovation ecosystem, you will connect with businesses and organisations, while dedicated careers support will help you develop the skills, networks and experience to succeed after graduation.
Programme structure
Core and specialist options
You will start by gaining a foundational understanding of management and marketing principles, studying core units in:
- Management and organisation
- Finance and accounting for management
- Strategy and decision making
- Operations and marketing management.
You will then deepen your expertise through the specialist core Contemporary and Emerging Issues in Marketing Management unit. Explore how organisations respond to changing customer expectations, technological innovation, sustainability pressures and global market uncertainty.
Final project
Your studies in teaching blocks 1 and 2 build the foundations for your 60-credit independent research project, completed over the summer. In this Master's Impact Project, you will plan and execute an academic, practice-based or reflective-practice project at an appropriate professional standard.
Options include:
- Independent research project
- Business-based research project
- Business practice project
- Thematic research portfolio.
Visit our programme catalogue for full details of the structure and unit content for our MSc in Management (Marketing).
Entry requirements
You will typically need an upper second-class honours degree or an international equivalent in any discipline.
If you are currently completing a degree, we understand that your final grade may be higher than the interim grades or module/unit grades you have achieved during your studies to date.
We will consider your application if your interim grades are currently slightly lower than the programme's entry requirements and may make you an aspirational offer. This offer would be at the standard level, so you would need to achieve the standard entry requirements by the end of your degree.
We will also consider your application if your final overall achieved grade is slightly lower than the programme's entry requirements.
If your achieved grade is lower than our entry requirements, your application may be more likely to receive an offer if you have additional relevant work experience or qualifications. If you have at least one of the following, please include your CV (curriculum vitae / résumé) when you apply, showing:
- evidence of relevant work experience (five years' minimum) in:
- Business and corporate management
- Finance and accounting
- Marketing and sales
- Operations and logistics
- Public sector or nonprofit administration
- Human resources
- Project management
- Data and analytics
- a relevant postgraduate qualification.
See international equivalent qualifications on the International Office website.
Read the programme admissions statement for important information on entry requirements, the application process and supporting documents required.
If English is not your first language, you will need to reach the requirements outlined in our profile level B.
Further information about English language requirements and profile levels.
Fees and funding
- Home: full-time
- £19,200 per year
- Overseas: full-time
- £34,500 per year
Fees are subject to an annual review. For programmes that last longer than one year, please budget for up to an 8% increase in fees each year.
More about tuition fees, living costs and financial support.
Alumni discount
University of Bristol students and graduates can benefit from a 25% reduction in tuition fees for postgraduate study. Check your eligibility for an alumni discount.
Funding and scholarships
Scholarships for Home (UK) Students include the Business School Advance Scholarship.
Further information on funding for prospective UK and international postgraduate students.
Career prospects
The Management (Marketing) MSc equips you with the strategic, analytical and creative skills needed to succeed in a rapidly evolving marketing landscape.
Gain a strong foundation in contemporary business practice. Design campaigns and analyse trends to develop expertise in responding to changing consumer behaviour, technological innovation and emerging market trends through the specialist Contemporary and Emerging Issues in Marketing Management unit.
Complete a flexible Master's Impact Project (MiP) in your final term, offering a choice of applied and research-based alternatives to the traditional dissertation. Choose from four pathways, with options for individual and team-based projects focused on research or real-world business challenges:
- Business-Based Research Project with an external organisation
- Thematic Research Portfolio
- Independent Research Project (dissertation or policy paper)
- Business Practice Project focused on consultancy, planning or simulation.
Develop highly sought-after skills in market analysis, strategic thinking, communication, problem solving and evidence-based decision-making through case studies, simulations, collaborative projects and real-world business challenges.
Benefit from opportunities to engage with contemporary marketing challenges and business practice, alongside networking opportunities and a full range of careers support.
What career opportunities can this programme lead to?
- Marketing Manager
- Brand Manager
- Digital Marketing Consultant
- Market Research Analyst
- Customer Insights Analyst
- Product or Innovation Manager
- Business Development Executive
- Strategy Consultant
- Communications or Campaign Manager.
Where do University of Bristol Business School graduates work now?
- Abercrombie & Fitch
- Deutsche Bank
- Huawei
- L'Oréal
- LG Electronics
- NHS
- World Wildlife Foundation (WWF)
- Joined startups or founded their own businesses.
Contact us
- Contact
- Enquiries Team
- Phone
- +44 (0) 117 394 1649
- choosebristol-pg@bristol.ac.uk