MSc Business Analytics

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New programme for 2021

Faculty Faculty of Social Sciences and Law
Awards available MSc
Programme length One year full-time
Location of programme Clifton campus
Part-time study available No, full-time only
Start date September 2021

Programme overview

The MSc Business Analytics is a one-year specialist programme for graduates with a bachelor’s degree with a substantial quantitative component, and highly qualified graduates from other backgrounds with demonstrable advanced quantitative skills. It will suit graduates or early career professionals who wish to pursue a career in business analytics across sectors including digital marketing, human resources, logistics, retail, banking, insurance and healthcare.

The MSc Business Analytics will equip students with the skills and ability to develop actionable insights on customer behaviour, market trends, and business opportunities based on data and statistical methods. Students will also gain an understanding of the strategic value and managerial implications of business analytics, in line with a socially responsible and ethical use of data.

You will learn statistical and machine learning techniques for data mining and forecasting, social media/web analytics, modelling analytics for data-driven decision making, linked to practice and theory.

You will gain a critical understanding of organisational, societal, and ethical issues in the use of business analytics in decision making and the development of data-driven business solutions.

We will give you the opportunity to apply knowledge and techniques learned in the programme to real-life business problems, building your communication, research and analytical skills. Where possible, projects will be run in partnership with IBM and other business and third sector organisations.  

You will be taught by leading academics whose research tackles the major issues in business analytics. 78 per cent of the School of Management’s research is rated as world leading or internationally excellent (REF 2014).

Fees for 2021/22

We charge an annual tuition fee. Fees for 2021/22 are as follows:

UK: full-time
Overseas (including EU): full-time
Channel Islands/Isle of Man: full-time

Fees are subject to an annual review. For programmes that last longer than one year, please budget for up to a five per cent increase in fees each year. Find out more about tuition fees.

Alumni scholarship

University of Bristol students and graduates can benefit from a ten per cent reduction in tuition fees for postgraduate study. Check your eligibility for an alumni scholarship.

Funding for 2021/22

The School of Management has a number of scholarships available for international students towards the cost of tuition fees for this programme. Find out more about the Future Leaders Postgraduate Scholarship.

Further information on funding for prospective UK, EU and international postgraduate students.

Programme structure

You will study six core units, each worth 20 credits, across two Teaching Blocks.

  • Data Analytics in Business will teach intermediate and advanced data analytics concepts and methodologies with a focus on predictive analytics.
  • Managerial Decision Making will teach decision making models and will prepare students to make sound data-driven decisions.
  • Modelling Analytics will teach model-based tools to inform organisational decisions.
  • Social Media and Web Analytics will teach data mining and visualisation techniques for large-scale web/social media data.
  • Responsible Innovation will teach ethics and sustainability issues involved in the adoption of business analytics in organisations.
  • Business Analytics Consulting Project will teach main theories and tools in digital transformation and project management as well as research methods. Students will be assessed through a group project which may be conducted in partnership with external organisations. Knowledge and skills acquired in this unit will help students formulate their own Applied Research Project proposal.

The final unit comprises an Applied Research Project in Business Analytics (60 credits), which has both academic value and high relevance for practice. Where possible, we will match students with projects from businesses and third sector partners. Other students will identify their chosen research topic with guidance from their supervisor. The assessed component of this unit is a dissertation (10,000 to 12,000 words).

Visit our programme catalogue for full details of the structure and unit content for our MSc in Business Analytics.

Entry requirements

An upper second-class honours degree (or international equivalent) in an applied Social Science or Science discipline (or related field) with substantial quantitative component. e.g. Maths, Statistics, Economics, Computer Science, Engineering, Science, Data Science/Analytics, Operational Research, Accounting, Finance, Management/Decision Science. Applicants must have passed units/modules in quantitative analysis (e.g. applied statistics, statistical analysis/analytics).

See international equivalent qualifications on the International Office website.

English language requirements

If English is not your first language, you need to meet this profile level:
Profile B
Further information about English language requirements and profile levels.

Admissions statement

Read the programme admissions statement for important information on entry requirements, the application process and supporting documents required.

Admissions statement


This programme will prepare students for management, consultancy, and leadership roles in business analytics.

Our Careers Service offers support and online training to help you to identify your career goals, apply for opportunities, and perfect your interview technique during your year of study.

Examples of students’ destinations are consultancy companies that sell data analytics solutions in various sectors including human resources, marketing and healthcare. Other organisations include digital marketing and service companies that use business analytics in risk management and the tailoring of product offerings, for example within the banking, finance, and insurance industries. This programme also prepares students for a career in manufacturing and logistics companies that use data analytics to optimise their operations and production.

How to apply
Application deadline:

13 July 2021 for International applicants. 19 August 2021 for UK applicants. Early applications recommended; places may fill before the deadline. As students from different regions tend to apply at different points in the application period, applications from some regions may close earlier in the year.

The School continues to welcome applications that fulfil our admissions criteria to select a balanced international student cohort. As students from different countries tend to apply at different points in the application period, applications from some countries may close earlier in the year. Due to very high demand, applications will now close to students from China on 7 December 2020, applications received after this time will not be reviewed.

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Get in touch

Contact details

Enquiries Team Phone: +44 (0) 117 394 1649 Email:

School website: School of Management

International students

Find out more about becoming a student at Bristol, applying for a visa and the support we offer to international students.

REF 2014 results

  • 20% of research is world-leading (4 star)
  • 45% of research is internationally excellent (3 star)
  • 30% of research is recognised internationally (2 star)
  • 5% of research is recognised nationally (1 star)

Results are from the most recent UK-wide assessment of research quality, conducted by HEFCE. More about REF 2014 results.


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