Dr Raffaello Rossi is a Senior Lecturer in Marketing at the University of Bristol, specialising in the intersection of social media marketing, public policy, and consumer protection. His research on the effects of gambling advertising on young people has attracted widespread attention, featuring in major national and international media outlets, including The New York Times, The Guardian, The Telegraph, Der Spiegel, and CBC News. His work has informed parliamentary debates in the UK, contributing to significant policy discussions and reforms on gambling marketing regulations.

Beyond academia, Raffaello has collaborated with research organisations such as YouGov, Ipsos, The Behavioural Insights Team, The Outsiders, and Demos, as well as key stakeholders including GambleAware, YGAM, Ara, Beacon, GamCare, the All Party Parliamentarian Group for Gambling Reform , ITV, Channel 5, and CBC News. His expertise is frequently sought after by the media, where he provides commentary on gambling-related issues.

Recently, he led a large-scale research project investigating the prevalence of gambling marketing during the opening weekend of the English Premier League across multiple media platforms, including live TV broadcasts, news coverage, radio, and social media. The study found that football fans were exposed to over 11,000 gambling marketing messages in 2023 — a figure that tripled to 29,000 in 2024. This sharp increase has ignited widespread public debate and parliamentary discussions, raising urgent concerns about the growing saturation of gambling sponsorship in sports.