Dr Raffaello Rossi
Current positions
Lecturer in Marketing
School of Management - Business School
Contact
Press and media
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Research interests
Dr Raffaello Rossi is a Lecturer in Marketing at the University of Bristol, specialising in the nexus of social media marketing, public policy, and consumer protection. His work on the effects of gambling advertising on youth has garnered significant attention, leading to extensive coverage in both national and international media outlets including The New York Times, The Guardian, The Telegraph, Der Spiegel, and CBC News. His research findings have sparked discussions in the UK Parliament, prompting substantial reforms in the regulation of gambling marketing practices.
Raffaello’s contributions extend beyond academia, as he actively collaborates with prominent organisations such as YouGov, Ipsos, The Behavioural Insights Team, The Outsiders, and Demos. Raffaello has also worked closely with key stakeholders including GambleAware, YGAM, Ara, Beacon, GamCare, Peers for Gambling Reform, ITV, Channel 5, and CBC News. His expertise is frequently sought after by national and international media outlets, where he provides commentary on various gambling-related issues.
Recently he led a large-scale research project, investigating the prevalence of gambling marketing during the opening weekend of the English Premier League across diverse media channels: live televised coverage of six matches, news coverage, radio coverage, and major social media platforms. Finding that football fans were bombarded with 11,000 gambling marketing during one weekend, the work prompted widespread debate, including parliamentary discussions, regarding the pervasive presence of gambling marketing in sports.
Projects and supervisions
Research projects
Adverse Childhood Experiences (ACEs) & Gambling
Principal Investigator
Description
A mixed-methods study of the relationship between ACEs and subsequent gambling disorder, with an aim to inform intervention development. Funded by the Gambling Commission's Regulatory Settlement fund.Managing organisational unit
Bristol Medical School (PHS)Dates
01/04/2023 to 30/09/2024
Publications
Selected publications
19/09/2023New Season, More Self-Regulation, More Marketing.
New Season, More Self-Regulation, More Marketing.
“Get a £10 Free Bet Every Week!” - Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory Compliance
Journal of Public Policy and Marketing
New Developments in Gambling Marketing: the Rise of Social Media Ads and Its Effect on Youth
Current Addiction Reports
Recent publications
24/01/2024Ad Overload – Rethinking Gambling Advertising Regulations in the Digital Age
Exploring the Prevalence of Gambling Advertisements Across the Televised and Social Media Coverage of the NHL and the NBA in Ontario
Priming Young Minds
Journal of the Association for Consumer Research
Navigating the digital age
Addiction
Betting on Social Media - A Study of the Volume, Content, and Regulatory Compliance of Sports Betting Advertising in the U.S.
Betting on Social Media - A Study of the Volume, Content, and Regulatory Compliance of Sports Betting Advertising in the U.S.
Thesis
The Appeal of Gambling Advertising on Twitter to Children and Young Persons.
Supervisors
Award date
28/09/2021