
Professor Agnes Nairn
PhD, MBA, BA (Hons), PGCE
Expertise
Current positions
Contact
Press and media
Many of our academics speak to the media as experts in their field of research. If you are a journalist, please contact the University’s Media and PR Team:
Research interests
Agnes Nairn is Professor of Marketing in the Department of Management, School of Economics, Finance and Management. She began in Bristol in 2017 after two years as Dean of Hult International Business School in London. She pursued a portfolio career between 2006 and 2015 dividing her time between policy consultancy and a post as Professor of Marketing at EMLyon Business School in France.
Her research focuses on the relationship between the commercial world and young people's wellbeing and draws on psychology, sociology, culture theory and neuroscience with methodologies ranging from experiments to filmed ethnography.
Agnes's research has been published in a range of international journals but she seeks above all to contribute to social policy and debate. She has been invited to join over 30 international multistakeholder projects with public, private and third sector organistions ranging from UNICEF, UN and the Brazilian Justice Ministry to Unilever, Coca-Cola and Public Health England. Work with David Cameron's Strategy Unit led directly to the banning of child peer-to-peer marketing whilst her 2007 work for the National Consumer Council is now used on the GCSE Home Economics curriculum.
Her most recent policy work was for the Economist Intelligence Unit: a cost-benefit analysis of banning child-directed advertising in Brazil and she is currently Specialist Adviser to the House of Lords Communication Committee's Inquiry into the Advertising Industry.
Agnes is a frequent media commentator on issues relating to children and marketing and has appeared on most major TV and radio stations in UK. She has delivered over 60 keynote speeches around the world including a TEDx talk in Ghent. Her audiences have been rich and varied from secondary schools in the Highland of Scotland to NGO conference in Rome, Industry Associations in London, research groups around Europe and USA and governments in UK, France, USA and Brazil. She has written a popular book Consumer Kids with Ed Mayo, Secretary General of Co-operative UK and appeared in two documentary films: Starsuckers and Project Wildthing.
Projects and supervisions
Research projects
The impact of gambling advertising on children, young people and the vulnerable
Principal Investigator
Description
This is a large scale project with 10 strands designed to understand the content, reach and effect of gambling marketing and advertising on children, young people and vulnerable peopleManaging organisational unit
School of Management - Business SchoolDates
01/09/2017 to 31/12/2019
UK Advertising in a Digital Age
Principal Investigator
Description
Digital has radically altered the advertising landscape
The UK Universities are not equipping students for careers in advertising
UK visa regulations make it hard to attract and retain international talentManaging organisational unit
School of Management - Business SchoolDates
01/09/2017 to 01/04/2019
Thesis supervisions
Publications
Recent publications
01/01/2025Clearly (not) identifiable – The recognisability of gambling content marketing
International Journal of Market Research
Priming Young Minds
Journal of the Association for Consumer Research
The quantitative evaluation of the impact of a new outdoor advertising restrictions policy in Bristol
The Lancet Public Health
Towards a conceptual framework for the prevention of gambling-related harms
PLoS ONE
Navigating the digital age
Addiction