
Professor Agnes Nairn
PhD, MBA, BA (Hons), PGCE
Expertise
Current positions
Professor in Marketing
University of Bristol Business School
Contact
Press and media
Many of our academics speak to the media as experts in their field of research. If you are a journalist, please contact the University’s Media and PR Team:
Research interests
Agnes Nairn is currently Academic Director (Engagement) University of Bristol Mumbai Enterprise Campus. She joined University of Bristol Business School as the inaugural Professor of Marketing in 2017 and after establishing the Marketing and Consumption Academic Group in the Business School she has held a number of senior leadership and research roles. From 2022 to 2026 she was co-director of the £4m Bristol Hub for Gambling Harms Research which funded around 40 projects across 9 countries and 27 disciplines. She was appointed to the DCMS College of Experts in 2025, and currently sits on the Money and Mental Health Policy Instititute's Gambling Harms Action Lab Steering Group; the Pan African Gambling Harms Research Network Executive Board; and the St Andrews University Business School Global Advisory Board. From 2021 to 2024 she was Pro Vice-Chancellor Global Engagement setting and leading the strategy for university relationships around the world. Prior to joining Bristol, Agnes was Dean of Hult International Business School in London. She pursued a portfolio career between 2006 and 2015 dividing her time between policy consultancy and a post as Professor of Marketing at EMLyon Business School in France.
Her research focuses on the relationship between the commercial world and young people's wellbeing and draws on psychology, sociology, culture theory and neuroscience with methodologies ranging from experiments to filmed ethnography.
Agnes's research has been published in a range of international journals but she seeks above all to contribute to social policy and debate. She has been invited to join over 30 international multistakeholder projects with public, private and third sector organistions ranging from UNICEF, UN and the Brazilian Justice Ministry to Unilever, Coca-Cola and Public Health England. Work with David Cameron's Strategy Unit led directly to the banning of child peer-to-peer marketing whilst her 2007 work for the National Consumer Council is now used on the GCSE Home Economics curriculum. Her research on gambling advertising has led to a number of changes in gambling advertising regulation.
Her work or the Economist Intelligence Unit: a cost-benefit analysis of banning child-directed advertising in Brazil and she is currently Specialist Adviser to the House of Lords Communication Committee's Inquiry into the Advertising Industry.
Agnes is a frequent media commentator on issues relating to children and marketing and has appeared on most major TV and radio stations in UK. She has delivered over 60 keynote speeches around the world including a TEDx talk in Ghent. Her audiences have been rich and varied from secondary schools in the Highland of Scotland to NGO conference in Rome, Industry Associations in London, research groups around Europe and USA and governments in UK, France, USA and Brazil. She has written a popular book Consumer Kids with Ed Mayo, Secretary General of Co-operative UK and appeared in two documentary films: Starsuckers and Project Wildthing.
Projects and supervisions
Research projects
The impact of gambling advertising on children, young people and the vulnerable
Principal Investigator
Description
This is a large scale project with 10 strands designed to understand the content, reach and effect of gambling marketing and advertising on children, young people and vulnerable peopleDates
01/09/2017 to 31/12/2019
UK Advertising in a Digital Age
Principal Investigator
Description
Digital has radically altered the advertising landscape
The UK Universities are not equipping students for careers in advertising
UK visa regulations make it hard to attract and retain international talentDates
01/09/2017 to 01/04/2019
Thesis supervisions
Publications
Recent publications
01/05/2026Exploring the application of AI in gambling
Change in Advertising Exposure of Unhealthy Commodities After the Implementation of an Outdoor Advertising Restrictions Policy in Bristol, UK
Journal of Urban Health
Cognitive Overload and Emotional Arousal
Psychology & Marketing
Evaluating the changes in household purchases of foods and drinks high in fat, salt and sugar following Bristol’s outdoor advertisement restrictions policy
BMJ Public Health
Understanding the implementation, impact and sustainability of Bristol’s unhealthy commodity advertising restrictions policy
BMJ Public Health


