Welcome to your Emotional Reality

Abstract

The globalisation of media and the streaming wars is just another phase in the evolution of distribution. The real change taking place is hidden in plain sight. The change is a profound way in which we can create stories and in the new experiences we’re now able to bring to life.

This talk will share insight from recent consumer research into a generation of digital natives and provide a perspective on the key opportunities ahead of us in this growing and changing market. In particular we’ll focus on our real-time future. Beyond the visible headlines around stagnation of VR and the new growth in world scale AR is the evolution of real-time technologies and their profound impact on what and how we create.

Biography

Creative Director at Digital Catapult, the UK's leading agency for the early adoption of advanced digital technologies. Fred Warren is the multi-award winning founder of Wonder 14, an Immersive Entertainment company.

Fred has conceived and brought to life original interactive story worlds all the way through to short form commercial video work; weaving multiple threads of human interaction into memorable and magical experiences.

While at Microsoft he successfully balanced building new audiences, with pioneering new forms of storytelling underpinned with research, product development and technological advancement.

Fred has created successful original works as well as many successful collaborations with diverse creatives and leading brands from Emma Nolan, to Donald Glover, Melissa Arnott, Virgin Atlantic, Disney, John Lewis to name a few.