In June 2020, we received the exciting news that a University of Bristol initiative, led by BVI’s David Bull, had been awarded £30 million by the UKRI Strength in Places fund as part of a £46 million, five-year programme.

The MyWorld creative hub, which spans the Bristol and Bath region, will position the South West as an international trailblazer in screen-based media. MyWorld aims to create new jobs and inward investment by building on regional strengths in creative media production, technology and research. It will provide 1,000 square metres of new collaborative R&D facilities, fund innovative research and development projects, improve skills and exploit digital formats to create new experiences in fiction, documentary, games and live performance. It will enable the region's creative sector and technology organisations to collaborate and connect regionally, nationally and globally.

MyWorld is led by the University of Bristol and has received £30 million from UKRI with a further £16m committed from regional and national and international collaborators.

The partners include the University of Bath, University of the West of England, Bath Spa University, BBC, British Telecom, Digital Catapult, Aardman Animations, Bristol Old Vic and Theatre Royal Trust, Watershed Arts Trust, Burrell Durrant Hifle Design and Direction, Esprit Film and Television, Opposable Games, BMT Defence Services, Ultrahaptics, Motion Impossible, John Downer Productions, Zubr Virtual Reality, Mustang Films, Limina Immersive, Films At 59, Rocketmakers, Knowle West Media Centre, Complete Control (UK), Nulight Studios, Engine Shed, Bristol Games Hub, and Silverback Films. International reach is extended through collaborators including, Netflix, YouTube and NTT.

Read the full University of Bristol press release and watch the UK Research and Innovation Strength in Places video to find out more.

A new website is under construction, to be launched in June 2021.

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The South West is already a creative capital in the UK and MyWorld aims to position the region amongst the best in the world, driving inward investment, increasing productivity and delivering important employment and training opportunities.

This is the beginning of an exciting journey, which will align research and development endeavours across technology and the creative arts, to help businesses realise their innovation potential, raise their international profile, and maximise the advantages of new technologies.

Professor David Bull, MyWorld Director
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