
Mike Yearworth
- What is the environmental impact of both print and online media?
- How will changes in technology alter this impact over time?
- How is digital technology changing customer behaviour now, and how might this happen in the future?
- What new business models do technological advances open up, and how will they affect the environmental impact?
- How will environmental factors, such as carbon pricing, act as business and behavioural drivers within this system?
- Beyond energy and climate, what other sustainability implications might this transformation have?
To tackle these questions the project will develop a new modelling framework which combine systems modelling, environmental life cycle analysis, scenario development and qualitative representation of uncertainty.