Event overview

Join us for an engaging afternoon focused on how language and communication can drive inclusive and transformative change in sport. The event brings together academics, sports practitioners, marketing professionals, and policymakers to unpack real-world experiences, challenges, and opportunities related to equity, diversity and inclusion (EDI) in sport.

Together, we will explore:

• The role of language in shaping inclusive practices in sport
• Real-life examples of (un)successful inclusive initiatives
• Barriers to embedding inclusive language – and how to overcome them
• Future directions: what inclusive sport communication might look like in 5–10 years.

Find out more and register for tickets.

Confirmed speakers

• Professor Kitrina Douglas – University of West London | Academic & Professional Golfer
• Joyann Boyce – Inclued.ai | Inclusive marketing consultant
• Rachel Mansfield – Bristol City Robins Foundation | Media and Communications Assistant.

Also featuring

• Heidi Blunden – Access Sport/ Ignite Bristol (Stall)
• Roza Bailey – Robins Foundation (Stall).

Schedule

• 3:30–3:45pm | Arrival and introduction
• 3:45–4:30pm | Panel discussion and Q&A
• 4:30–5:15pm | Group discussion
• 5:15–5:45pm | Networking & catering, organisation stalls, filming corner
• Refreshments (tea & coffee) provided throughout.

Discussion topics include

• How language facilitates or hinders inclusivity in sport
• Examples of inclusive practice – and what we can learn from them
• Challenges to implementing inclusive language in organisations
• The future of inclusive sport communication.

Who should attend?

This session is ideal for:

• Sports marketers & communications professionals
• Inclusion and diversity officers
• Academics and students in sport, media, and cultural studies
• Community sport leaders
• Anyone interested in inclusive communication practices.

Come ready to share your insights, learn from others, and contribute to shaping a more inclusive future in sport through thoughtful communication.

Event contact

Dr Samantha Ford, University of Bristol