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Unit information: Digital Business in 2020/21

Please note: you are viewing unit and programme information for a past academic year. Please see the current academic year for up to date information.

Unit name Digital Business
Unit code EFIMM0113
Credit points 15
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Steve Pearce
Open unit status Not open

TB1 Management



School/department School of Management
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

The unit addresses the following questions...

Why does Digital Business matter for businesses and international economies? What systems have changed and will change the way we buy and sell goods and services electronically? How do innovative organisations use digital applications to gain competitive advantage? What business models are used in digital businesses, what are the components?

This unit introduces students to the digital environment. It is designed to give students an overview and understanding of: Digital business models, revenue models, processes for implementing digital applications, risks and ethics. The unit explores innovative digital systems, online services, online content and media, mobile and social commerce, and emerging digital applications in developing countries.

Intended Learning Outcomes

On completion of this unit the student will be able to:

1. Apply the main concepts and theories of digital business.

2. Explore value propositions and propose business and revenue models for digital businesses.

3. Analyse service and business process interactions for digital interactions.

4. Understand the application of mobile and social commerce to business.

5. Evaluate existing digital business strategies, technologies and models.

6. Develop group proposals and implementation plans for digital applications in emerging economies, markets and developing countries.

7. Develop, analyse and present an innovative digital business model.

8. Practice working in groups, developing skills in teamwork, planning and presenting proposals.

Teaching Information

Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities.

Assessment Information

Summative 1: Equivalent of 1500 word Virtual group coursework assignment (40%) Summative 2: 1500 word Individual Coursework Assignment (60%)

Reading and References

All learning materials will be on Blackboard in advance and students can download and read the material before the learning activity. Teaching materials are prepared from several books, case studies, newspaper articles and international journals. The content, technologies and publications on Digital Business change rapidly and appropriate literature and readings will be added to the unit to maintain up-to-date information and sources for students. The following references for books, journals and papers illustrate readings for the unit.

Chaffey, Dave. Digital Business & E-Commerce Management: Strategy Implementation & Practice. Pearson Education, 2015.

Brynjolfsson, Erik, and Andrew McAfee. The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & Company, 2014.

King, D., Lee, J., Liang, T. P., &Turban, D. C. (2012). Electronic commerce 2012: a managerial and social networks perspective. Pearson, Harlow.

Laudon, K. and Laudon, J. (2012), Managing Information Systems: Managing the Digital Firm, Pearson, Harlow.

Brynjolfsson, E. and Saunders, A. (2010). Wired for Innovation: how Information Technology is reshaping the Economy. The MIT Press, London