Unit name | French for Business and Enterprise |
---|---|
Unit code | FREN30047 |
Credit points | 20 |
Level of study | H/6 |
Teaching block(s) |
Teaching Block 4 (weeks 1-24) |
Unit director | Mrs. Demont |
Open unit status | Not open |
Pre-requisites |
N/A |
Co-requisites |
N/A |
School/department | Department of French |
Faculty | Faculty of Arts |
This unit focuses on students’ employability, innovation and entrepreneurship skills through the medium of French.
Particular emphasis will be placed on business planning, product design, market research, marketing and advertising in the specific context of the French business and commercial environment.
Over the course of the unit, students will focus on the following main themes:
1. Understanding business models: what makes an attractive and viable business?
2. Strategic marketing: defining marketing objectives; positioning; branding
3. Operational marketing: the product (when is a product a good product; what is an innovative product; the life cycle of a product); pricing (pricing politics, how to determine a price); distribution (what type of distribution; how to best showcase your product)
4. Communication and advertising: how to create and diffuse your message; different types of media; strategies in planning an advertising campaign.
Through the process of pitching their product in French (outside of class time) to secure funding from a panel of experts, students will have the opportunity to engage with, and receive feedback from, Alumni entrepreneurs.
On successful completion of the unit, students will demonstrate ability to:
Teaching will be delivered through a combination of synchronous sessions and asynchronous activities, including seminars, lectures, and collaborative as well as self-directed learning opportunities supported by tutor consultation.
1 x Business plan (50%), testing ILOs 1, 3, 4 and 6.
1 x Business pitch - group presentation (50%), testing ILO's 2, 3, 5 and 6
The mark for the Business pitch - group presentation will combine an element for the group's overall performance and an element based on the linguistic performance of each student.
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. FREN30047).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the Faculty workload statement relating to this unit for more information.
Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an
assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.