Digital Health Interventions for Cancer Prevention

Caroline Wright is PI on a Cancer Research UK Innovation Grant: Examining Prevalence, Mechanism of action and Effects of E-cigarette Misinformation on Twitter and Google Search Results. She collaborates with research partners in America on this project which will: (1) develop a valid and reliable algorithm to determine inaccurate risk perception information about the use of e-cigarettes viewed by adult smokers on the internet, using machine learning modelling  techniques, and (2) assess the effect of e-cigarette misinformation exposure on Twitter and Google Search on smokers’ intentions to quit and purchase e-cigarettes; and examine the mechanisms of action through knowledge and beliefs about e-cigarette use, using a randomized controlled experimental design.

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