Dr Lloyd Fletcher
MBA, MS, BSc (Hons), PhD
Current positions
Senior Lecturer
School of Management - Business School
Contact
Press and media
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Research interests
Organizational boundaries, organizational culture, identity, project working & project management, strategic thinking & strategic planning, technology management, ICT management & strategy, product management, industrial/B2B marketing.
Publications
Recent publications
05/07/2019The Subjectivity of Boundary Spanning – Composite Boundaries in Project Working
EGOS Colloquium, Edinburgh, UK, 4-7 July 2019
Going beyond the buzzword: what exactly is CRM?
Learned Publishing
Developing an integrated approach to electronic publishing: tailoring your content for the Web
Learned Publishing
From User to Publisher: A New Reality Fix
Searcher