Dr Jonatan Sodergren
PhD
Expertise
Jonatan Sodergren teaches branding in Bristol, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.
Current positions
Lecturer in Marketing
University of Bristol Business School
Contact
Press and media
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Biography
Research interests
Jonatan Södergren (PhD) studies brands from cultural perspectives, often drawing on qualitative methods. He is co-editing the forthcoming book Advertising Aesthetics (Bristol University Press), together with Ileyha Dagalp and Jonathan Schroeder. His research projects explore three overarching themes:
- Brands and communication
- Disadvantaged consumers
- Artistic aspects of marketing practice and research
Publications
Recent publications
01/01/2026Aesthetic metaphor in advertising
Advertising aesthetics: Aesthetic approaches to advertising theory and practice
How Music Venues Transform Racial Boundaries
Sex Education
Manufacturing Nostalgia in the Digital Age
Psychology & Marketing
Netnography to Study People with Disabilities
Netnography to Study People with Disabilities
Teaching
- Contemporary and Emerging Issues in Marketing
