Dr Jonatan Sodergren
PhD
Expertise
Jonatan Sodergren teaches branding in Bristol, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.
Current positions
Lecturer in Marketing
University of Bristol Business School
Contact
Press and media
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Biography
Research interests
Jonatan Södergren (PhD) studies brands from cultural perspectives, often drawing on qualitative methods. He is co-editing the forthcoming book Advertising Aesthetics (Bristol University Press), together with Ileyha Dagalp and Jonathan Schroeder. His research projects explore three overarching themes:
- Brands and communication
- Disadvantaged consumers
- Artistic aspects of marketing practice and research
Publications
Recent publications
13/06/2025Netnography to Study People with Disabilities
Netnography to Study People with Disabilities
Consuming After Ideology
ACADEMIC CONFERENCE. AMA WINTER. 2025.
Five commercials that show how David Lynch elevated advertising to an art form
The Lonely Londoners
Around the World in 80 Books
Journal of Customer Behaviour
Teaching
- Contemporary and Emerging Issues in Marketing
