Jonatan Sodergren (PhD) studies brands from cultural perspectives, often using qualitative methods. He is the guest editor of two special issues - Marketing Insights from Popular Culture and Poetics of Consumption - and is currently working on multiple projects related to topics such as:

• The market aestheticization of plant-based food
• Brands and the culltural transformation of masculinity
• How consumption spaces such as music venues create common culture
• Everyday practices of responsibilization in food consumption
• Consumer research as cultural critique
• The role of artistic thinking in theory development