Dr Jonatan Sodergren
PhD
Expertise
Jonatan Sodergren teaches branding in Bristol, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.
Current positions
Lecturer in Marketing
School of Management - Business School
Contact
Press and media
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Biography
Research interests
Jonatan Sodergren (PhD) studies brands from cultural perspectives, often through qualitative methods. He is the guest editor of two special issues - Marketing Insights from Popular Culture and Poetics of Consumption - and is currently working on multiple projects related to topics such as:
- The aesthetics of vegan advertising
- Brands and the culltural transformation of masculinity
- How consumption spaces such as music venues create common culture
Publications
Recent publications
13/06/2025Netnography to Study People with Disabilities
Netnography to Study People with Disabilities
Five commercials that show how David Lynch elevated advertising to an art form
Around the World in 80 Books
Journal of Customer Behaviour
Via Crucis of the Body
Journal of Marketing Management
Disability and Digital Marketing
Disability and Digital Marketing
Teaching
- Contemporary and Emerging Issues in Marketing
