Dr Jonatan Sodergren
PhD
Expertise
Jonatan Sodergren teaches branding in Bristol, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.
Current positions
Lecturer in Marketing
University of Bristol Business School
Contact
Press and media
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Biography
Research interests
Jonatan Södergren (PhD) studies brands from cultural perspectives, often drawing on qualitative methods. He is co-editing the forthcoming book Advertising Aesthetics (Bristol University Press), together with Ileyha Dagalp and Jonathan Schroeder. His current projects explore themes such as:
- The market aestheticization of plant-based food
- Brands and the cultural transformation of masculinity
- How music venues create common culture
- How disadvantaged consumers are guided toward healthier and more sustainable practices
- Consumer research as cultural critique
- The role of artistic thinking in theory development
- How poetic readings of Windrush migration reveal errant forms of organising
- How more inclusive and aesthetic ways of writing can expand consumer research
Publications
Recent publications
13/06/2025Netnography to Study People with Disabilities
Netnography to Study People with Disabilities
Five commercials that show how David Lynch elevated advertising to an art form
Around the World in 80 Books
Journal of Customer Behaviour
“Be Wildly Responsible”
Young Consumers
Via Crucis of the Body
Journal of Marketing Management
Teaching
- Contemporary and Emerging Issues in Marketing
