Professor Avi Shankar
BSc, DipM, MA, PhD
Current positions
Professor of Consumer Research
School of Management - Business School
Contact
Press and media
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Research interests
My research unpacks various consumption phenomena, particularly those linked to global challenges such as sustainability, EDI, and health & well-being.
My recent work is exploring the history of veganism through advertising, examining family dynamics when a family member becomes a vegan, studying human-animal interactions during consumption, and investigating gender inclusivity in action sports.
Publications
Recent publications
01/05/2025Meetings on the Stream: Fly fishing for Interpsecies Encounters
Salmo Trutta
Becoming Nature
Aesthetic Pluralization in Vegan Market Evolution
Transcendent Consumption Practices: Reconfiguring Gender-Power Relations in Consumption Practices Through Women-Only Action Sport
How fly fishing strengthens our connection with wildlife and fosters conservation efforts
The Conversation
