Jincai Jiang is a PhD candidate in Translation Studies at the School of Modern Languages, University of Bristol, U.K. He holds a BA in Applied Translation Studies from Hong Kong Baptist University and an MA in Culture and Translation from University College London. His PhD research explores Chinese amateur subtitlers' social media uses. In addition to researching translation and translators on social media, Jincai has been posting subtitled overseas UGC on Bilibili.