With a foundation in marketing psychology and consumer behaviour, I am currently completing my PhD in consumer neuroscience, or "neuromarketing."

My research examines the impact of gambling advertising on social media, particularly the role of content marketing strategies. By integrating psychophysiology and marketing, I aim to uncover the mechanisms behind the appeal of gambling ads while focusing on protecting vulnerable consumers, particularly children.

My academic background encompasses four countries and seven institutions, during which I have explored diverse subjects such as clinical psychology, consumer psychology, sociology, neuroeconomics, and neuromarketing. This varied experience equips me with a strong foundation for interdisciplinary research.

Before joining the University of Bristol, I worked as a user researcher in the gaming and information technology industries.