A Catapult can help assess whether a concept tested in a university environment can be effectively scaled up to meet commercial requirements. Catapults can also be very helpful in finding routes to market, for example by developing technology demonstrators.
Amongst the funded projects is Professor Paul Howard-Jones for Consumer learning journeys: an interdisciplinary framework to support net zero adoption, working with the Energy Systems Catapult.
Professor Howard-Jones’ project aims to provide insights into Consumer commitment to renewable energy technologies (such as heat pumps for home heating) which necessitate a long cognitive and emotional journey for many consumers. The project draws on psychology, neuroscience and education to frame the customer’s “learning journey” from current to future energy worlds, identifying factors contributing to trust and positive responding, as well as potential touchpoints and levers to support consumer adoption of renewable energy.