Hosted by the Bristol Hub for Gambling Harms Research.
Lunch included (served between 12:30 – 1:00pm) if attending in-person (spaces are limited): Register on Eventbrite
To attend the online version, 13.00 – 14.00, register here: https://bristol-ac-uk.zoom.us/webinar/register/WN_smRQ2XxMQgWhsIBTRy2Jsg
Online retailers use high-engagement website designs to improve product conversion. Gambling websites include three elements: linguistic content, functionality and experience design. Our research hypothesis is that gambling harms could be reduced via online 'bleaching' of page designs. This might involve the automatic conversion of colours to greys, reduction of movement, removal of sonic cues and the simplification of navigational structures to plain or alt text. Both the content (viz words and semantics) and procedural functionality would be unaffected. The presentation thereof however will be changed to remove salience and affect. We aim to show how bleaching affects subjects' neural mechanisms, emotions, autonomic balance and so their reactions. If robust, bleaching interventions could be enacted via easily distributed consumer-side technologies (such as browser plugins) or mandated via regulator imposed 'style sheets' for operators' vulnerable customer segments.