Management Seminars: Jennifer Johns (University of Bristol)
Jennifer Johns (University of Bristol)
1.01 Howard House
Title: Transforming Manufacturing? Busting the Myths around Additive Manufacturing (3D printing).
This research mingle with present some initial findings from an active British Academy grant. It will outline – and dispell – some of the popular myths around additive manufacturing. Data collected through interviewing UK, US and German firms will be used to interrogate some of the assumptions about additive manufacturing and its impact on manufacturing; 1. Replacement of traditional forms of manufacturing, 2. Relocation of production back to advanced economies. There is currently much hype around the potential for the technology to enable the ‘return’ of manufacturing to advanced economies as production relocalises nearer the consumer. Some of this rhetoric has become highly politicised and AM has become subsumed in discussions of the ‘factory of the future’ and ‘Industrie 4.0’. This presentation outlines information gained through fieldwork to present a contemporary view of relocalisation. It also discusses the different scenarios articulated by those in the AM industry and how these would impact on existing Global Value Chain/Global Production Network frameworks. The paper concludes with reflections on the sectorally and geographically uneven impact of AM at present, and the likely impacts in the near future.