Management Seminars: Uwe Lübbermann
1.01 Howard House
Title: The Impossible Company
Imagine you founded a company without any investors. From day one, you (as the owner) shared your power of decisionmaking with everybody else; with the employees, with suppliers, with customers, with everybody. The results were devastating: no to written contracts! No to advertising! No to profits! Nearly 17 years later, the company still exists, still sticks to these rules and to many more which seem wrong, if not insane, by common business practices. For example, they offer anti-volume-discounts for smaller customers. They don't have any fixed working hours, no controls for working hours, no bonuses for good workers, and they don't have an office. And still, they sell to 200 cities, grow 10 percent per year (if quicker, they hit the brakes), and sell 1.5 million bottles per year. How could that work out? Is it possible to transfer some of these ideas to other industries, like, to real estate? (spoiler: yes we did).