This inaugural lecture will explore two interlinked aspects of Jon’s research in bioethics; focusing on concepts of ‘progress’ and ‘noble failure’ and examining how they can be helpful in both bioethics research and day-to-day ethical decision making. It will track the development of these ideas through four apparently unrelated quotes (from Shakespeare, a different Shakespeare, Nietzsche, and Terry Pratchett), which will coalesce into a methodological account born of a mixture of frustration and optimism.

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