MSc MarketingFind a programme
|Faculty||Faculty of Social Sciences and Law|
|Programme length||One year full-time|
|Location of programme||Clifton campus|
|Part-time study available||No, full-time only|
|Start date||September 2022|
This programme, accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), has been designed for graduates who aspire to a career or advanced study in marketing. It will prepare you to respond to the marketing challenges posed by today's global business environment. Our pathways allow you to specialise in marketing strategy or digital marketing, or to pursue a broader marketing degree programme.
Our MSc Marketing programme helps students to achieve industry-recognised CIM and IDM qualifications, highly sought after by employers, preparing our graduates for a successful career in marketing.
Through the CIM accreditation, our MSc Marketing graduates can achieve CIM qualifications at an accelerated pace as they will receive exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing, and one exemption for the Level 6 Diploma in Professional Marketing.
Through the IDM accreditation, our MSc Marketing students can gain a Certificate in Digital and Data Driven Marketing and Student Membership of the Data and Marketing Association (DMA).
By studying MSc Marketing at the University of Bristol, you will become part of a dynamic and diverse body of staff and students. You will be taught by experienced academics, many of whom are actively engaged in conducting pioneering marketing research at international level. Our School was ranked sixth in the UK for its research impact (Times Higher Education analysis of REF 2014), reflecting its role in shaping policy and practice in the UK, Europe and globally.
Virtual open week
This programme was covered in our Marketing webinar.
Fees for 2022/23
We charge an annual tuition fee. Fees for 2022/23 are as follows:
- UK: full-time
- Overseas: full-time
Following the recent changes to fee assessment regulation, Channel Islands and Isle of Man students will no longer be charged a separate tuition fee. From the 2021/22 academic year they will be charged the same fees as Home students.
Fees are subject to an annual review. For programmes that last longer than one year, please budget for up to a five per cent increase in fees each year. Find out more about tuition fees.
University of Bristol students and graduates can benefit from a ten per cent reduction in tuition fees for postgraduate study. Check your eligibility for an alumni scholarship.
Funding for 2022/23
Further information on funding for prospective UK, EU and international postgraduate students.
This is a specialist programme so some academic experience in marketing is required through a prior degree that contains some exposure to business, marketing or management.
Successful completion of four core units, two optional units and a final project lead to an MSc Marketing award. The core units provide the essential knowledge and key skills needed to succeed in your marketing career. As a final piece of work, you may choose between tackling an issue that is theoretical in nature or respond to a real organisational issue/challenge via an applied industry project.
These units will equip you with the skills to critically analyse the challenges facing the current global marketing industry. You will also learn how to formulate an appropriate and innovative strategic response considering the latest digital developments in the field.
There are three available degree awards, which aim to match your skills and personal interests with contemporary career trends and market demand:
- MSc Marketing
- MSc Marketing (Digital)
- MSc Marketing (Strategy and Business Development).
The degree you are awarded will be determined by the combination of optional units* you choose to study.
*Please note: It is possible that the information shown for future academic years may change due to developments in the relevant academic field. Optional unit availability may vary depending on student choice, staffing and timetabling constraints.
Visit our programme catalogue for full details of the structure and unit content for our MSc in Marketing.
An upper second-class honours degree in a business, management or marketing-related discipline, or an equivalent international qualification.
Applicants with a bachelors degree in Arts and STEM based subjects cannot be considered for the Marketing MSc, and should instead apply for the Management (Marketing) programme.
See international equivalent qualifications on the International Office website.
English language requirements
If English is not your first language, you need to meet this profile level:
Further information about English language requirements and profile levels.
Read the programme admissions statement for important information on entry requirements, the application process and supporting documents required.
The marketing principles included in this programme are demonstrated through academic theory and practical application. Successful graduates are provided with a strong foundation for a range of careers not only in marketing but for any role that requires an analytical way of thinking and a creative approach to problem solving.
Graduates of this programme are likely to opt for careers as marketing specialists in multi-national corporations or small-medium enterprises or create their own marketing firms. Our recent graduates have gone on to work for various organisations around the world including Apple, Louis Vuitton and Nielsen as well as charities and marketing agencies.
Expected application closure date
Due to high demand we will be closing MSc Marketing to applicants from China on 3 December 2021. Please find out more information by reading our guidance for when to apply.
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Enquiries Team Phone: +44 (0) 117 394 1649 Email: firstname.lastname@example.org
School website: School of Management
REF 2014 results
- Business and Management Studies:
- 24% of research is world-leading (4*)
- 54% of research is internationally excellent (3*)
- 22% of research is recognised internationally (2*)
Results are from the most recent UK-wide assessment of research quality, conducted by HEFCE. More about REF 2014 results.