MSc Management (Marketing)Find a programme
|Faculty||Faculty of Social Sciences and Law|
|Programme length||One year full-time|
|Location of programme||Clifton campus|
|Part-time study available||No, full-time only|
|Start date||September 2022|
Our MSc in Management with a specialism in Marketing is an intensive, one-year, master’s-level programme for graduates from a wide range of subject backgrounds. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management. This programme is for students who wish to pursue a career in marketing within their chosen industry.
You'll be given an introduction to management followed by a detailed exploration of a specific area of management theory and practice, in this case marketing. The programme attracts students from around the globe and you will be part of a cohort with a wide a variety of backgrounds and interests.
Within this MSc pathway, you will develop an in-depth understanding of marketing in today’s organisations. You will learn about consumer behaviour and consumption, digital marketing, ethical and sustainable marketing, and branding and brand cultures.
We aim to guide, teach and develop analytical and confident critical thinkers. Group work and presentations, often based on industry case studies, allow practical application of theory and develop the teamwork and communication skills expected in today's workplace.
Bristol is an entrepreneurial city and home to SETSquared, the world’s top university business incubator (UBI Global). You’ll be taught by leading academics whose research tackles the global societal issues facing modern management. 78 per cent of the School of Management’s research is rated as world leading or internationally excellent (REF 2014), reflecting its impact in shaping policy and practice.
Virtual open week
This programme was covered in our Marketing webinar.
Fees for 2022/23
We charge an annual tuition fee. Fees for 2022/23 are as follows:
- UK: full-time
- Overseas: full-time
Following the recent changes to fee assessment regulation, Channel Islands and Isle of Man students will no longer be charged a separate tuition fee. From the 2021/22 academic year they will be charged the same fees as Home students.
Fees are subject to an annual review. For programmes that last longer than one year, please budget for up to a five per cent increase in fees each year. Find out more about tuition fees.
University of Bristol students and graduates can benefit from a ten per cent reduction in tuition fees for postgraduate study. Check your eligibility for an alumni scholarship.
Funding for 2022/23
Further information on funding for prospective UK, EU and international postgraduate students.
You will study five core units worth a total of 90 credit points and your specialist unit, Contemporary and Emerging Issues in Marketing Management, worth 30 credit points. The core units include Management and Organisation; Strategy, Finance and Accounting for Management; Operations and Marketing Management; Management Research Methods; and Academic, Personal and Professional Development.
You will start by studying subjects that are central to a career in management today, including finance and accounting, organisational behaviour and strategic management. In term two you will deepen your understanding of management by studying consumer behaviour and marketing management as well as management research methods. Throughout, we help you to develop the skills necessary to meet the complex and dynamic organisational challenges of the 21st century.
The final part of the MSc Management (Marketing) brings an opportunity for in-depth research and investigation into your area of interest and can be adapted to reflect your career goals. Students can choose from the following routes:
- academic dissertation: a methodical exploration of a chosen area of study;
- applied extended project: management research project with an external partner organisations;
- group project: group-based research project that explores management knowledge with a focus on the UN Sustainability Goals.
Each route bears 60 credit points.
Visit our programme catalogue for full details of the structure and unit content for our MSc in Management (Marketing).
An upper second-class honours degree (or international equivalent).
See international equivalent qualifications on the International Office website.
English language requirements
If English is not your first language, you need to meet this profile level:
Further information about English language requirements and profile levels.
Read the programme admissions statement for important information on entry requirements, the application process and supporting documents required.
We aim to guide, teach and develop knowledgeable, thoughtful and ethical marketing practitioners who will thrive in a global environment working within international teams. This degree provides excellent preparation for all careers in marketing management in any sector.
Our careers service offers support and online training to help you to identify your career goals, apply for opportunities, and perfect your interview technique during your year of study.
Previous graduates of the MSc Management have gone on to work at a variety of companies all over the world, including L'Oreal, World Wildlife Foundation, Deutsche Bank and Huawei. Roles include Marketing & Sales Manager, Head of Social Media Marketing and Marketing Executive.
Expected application closure date
Due to high demand we will be closing this programme to applicants from China on 20 December 2021. Please find out more information by reading our guidance for when to apply.
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Find out more about studying with us or request a prospectus.
Enquiries Team Phone: +44 (0) 117 394 1649 Email: firstname.lastname@example.org
School website: School of Management
REF 2014 results
- Business and Management Studies:
- 24% of research is world-leading (4*)
- 54% of research is internationally excellent (3*)
- 22% of research is recognised internationally (2*)
Results are from the most recent UK-wide assessment of research quality, conducted by HEFCE. More about REF 2014 results.