MSc Marketing

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Faculty Faculty of Social Sciences and Law
Awards available MSc
Programme length One year full-time
Location of programme Clifton campus
Part-time study available No, full-time only
Start date September 2020

Programme overview

This programme, accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), has been designed for graduates who aspire to a career or advanced study in marketing. It will prepare you to respond to the challenges posed by today's global business environment, both on and off line. There are three different degree awards available, giving you the option to focus on strategy and business development or digital, or to pursue a more general degree programme.

You will have the opportunity to gain professional marketing qualifications through the CIM Graduate Gateway programme. Students graduating from the MSc Marketing will receive exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing and one exemption for the Level 6 Diploma in Professional Marketing.

IDM also offers the opportunity for a professional qualification, leading to the honorific Certificate in DDM that recognises employable digital skills alongside the MSc Marketing degree. Once registered for the relevant exam, additional benefits include an IDM membership that provides access to IDM and Direct Marketing Association events that are useful for networking, IDM content and communications.

Since this MSc Marketing programme enables students to obtain these CIM and IDM qualifications, which are highly sought after by employers, graduates will be ready for a successful career in marketing.

This is a specialist programme so some academic experience in marketing is required through a prior degree that contains some exposure to business, marketing or management. We are also seeking students who have a curious and creative mind and possess a genuine interest in the subject.

You will be part of a dynamic and diverse body of staff and students, and will be taught by experienced academics. Many staff within our School of Economics, Finance and Management are actively engaged in conducting pioneering research at international level, and our school was ranked sixth in the UK for its research impact (Times Higher Education analysis of REF 2014), reflecting the quality of our research and its role in shaping policy and practice in the UK, Europe and globally.

Fees for 2020/21

We charge an annual tuition fee. Fees for 2020/21 are as follows:

UK/EU: full-time
Overseas: full-time
Channel Islands/Isle of Man: full-time

Fees are subject to an annual review. For programmes that last longer than one year, please budget for up to a five per cent increase in fees each year. Find out more about tuition fees.

Alumni scholarship

University of Bristol students and graduates can benefit from a ten per cent reduction in tuition fees for postgraduate study. Check your eligibility for an alumni scholarship.

Funding for 2020/21

Further information on funding for prospective UK, EU and international postgraduate students.

Programme structure

Successful completion of four core units, two optional units and a final project (dissertation or applied extended project) lead to an MSc Marketing award. The core units provide an essential platform of knowledge and the key underpinning skills needed to succeed in a marketing career or advanced study. As a final piece of work, you may choose between tackling an issue that is primarily theoretical in nature or respond to a real organisational issue/challenge from the practitioner environment.

These units will equip you with the skills to critically analyse the challenges facing the current global marketing industry. You will also learn how to formulate an appropriate and innovative strategic response in light of the latest digital developments in the field.

There are three available degree awards, which aim to match your skills and personal interests with contemporary career trends and market demand:

  • MSc Marketing (Digital)
  • MSc Marketing (Strategy and Business Development)
  • MSc Marketing

The degree you are awarded will be determined by the combination of optional units* you choose to study.

*Please note: It is possible that the information shown for future academic years may change due to developments in the relevant academic field. Optional unit availability may vary depending on student choice, staffing and timetabling constraints.

Visit our programme catalogue for full details of the structure and unit content for our MSc in Marketing.

Entry requirements

Applicants are required to hold/achieve an upper second-class degree in a business, management or marketing-related discipline, or an equivalent international qualification from a reputable university.

See international equivalent qualifications on the International Office website.

English language requirements

If English is not your first language, you need to meet this profile level:
Profile B
Further information about English language requirements and profile levels.

Admissions statement

Read the programme admissions statement for important information on entry requirements, the application process and supporting documents required.

Admissions statement


The principles underpinning these programmes mean that they are both academically rigorous and practically applied. Successful graduates are provided with a strong foundation for a range of careers - not just in marketing, but for any role that requires an analytical way of thinking and a creative approach to problem solving. Graduates of this programme are likely to opt for careers as marketing specialists in multi-national corporations or small-medium enterprises or create their own marketing firms. It also prepares graduates for study at a higher level.

How to apply
Application deadline:

31 July 2020 for International applicants. 19 Aug 2020 for UK and EU applicants. Early applications recommended; places may fill before the deadline.

Coronavirus update

The latest advice on term start dates and teaching can be found on our prospective students information pages.

Request more information

Find out more about studying with us or request a prospectus.

Get in touch

Contact details

Enquiries Team Phone: +44 (0) 117 394 1649 Email:

School website: School of Economics, Finance and Management
Department website: Department of Management

Open days and visits

Find out how to attend one of our upcoming online events.

International students

Find out more about becoming a student at Bristol, applying for a visa and the support we offer to international students.

REF 2014 results

  • Business and Management Studies:
  • 24% of research is world-leading (4*)
  • 54% of research is internationally excellent (3*)
  • 22% of research is recognised internationally (2*)

Results are from the most recent UK-wide assessment of research quality, conducted by HEFCE. More about REF 2014 results.


Important disclaimer information about our programmes.

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