The EC-funded project I.Family aims identify the reasons why young people in Europe eat the way they do and how this influences lifelong health. Many factors are at play in eating behaviours. Family time and influence are challenged by modern independent lifestyles. Processed foods, drinks and snacks are readily available. Marketing and peer pressures, accompanied by screen-based distractions that can replace physical activity, all play their part, under-pinned by learnt taste preferences and genetic predispositions.
Building on data gained from over 10,000 children in the IDEFICS study, the EC funded project I.Family will provide further insight into the most important influences on Europe’s young people, their lifestyle behaviour and their eating habits.
I.Family will re-assess families as their children move into adolescence, identifying those families that have adopted a healthy approach to food and eating habits and those who have not. The project will help us understand the biological, behavioural, social and environmental factors that drive dietary behaviour as children journey towards adulthood.