Shaping healthy behaviour

Monday 3 November, 6:00 pm - 7:00 pm
Event details Shaping healthy behaviour
Organiser name Dr Olivia Maynard
School School of Experimental Psychology; University of Bristol
Date 03/11/2014
Time 6:00 pm - 7:00 pm
Venue Hepple lecture theatre, School of Geographical Sciences, University Rd, Bristol BS8 1SS

Dr Olivia Maynard, University of Bristol

Type of event Talk
Booking link Book via Eventbrite

From carefully-designed supermarket floor plans, to fast-tempo music in bars and supersized food portions, our everyday environments encourage us buy more, drink more and eat more. Shaping behaviour through manipulating the environments in which we make everyday decisions (known as choice architecture interventions), has been used for years by marketers to increase sales. However, this can have a negative impact on population health, exacerbating the growing burden of disease caused by unhealthy behaviours. In this talk, hear about ways in which the public health community are now turning these interventions on their heads - using them instead to shape healthy behaviour change at a population level.

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