Dr Fiona Spotswood

Dr Fiona Spotswood

Dr Fiona Spotswood
Senior Lecturer in Management

4F11,
The Priory Road Complex, Priory Road, Clifton
BS8 1TU
(See a map)

fiona.spotswood@bristol.a...

Telephone Number (0117) 954 6915

Department of Management

Consumption

Personal profile

I am a senior lecturer in management (Marketing) with a particular interest in consumer research. My areas of research expertise are twofold. Firstly, I explore consumption, particularly using practice theory. I am interested in how we are locked into patterns of consumption, whether that relates to technology, materialistic consumption or unsustainable consumption from an environmental perspective. Projects in this stream include qualitative studies into the use of Strava and wearable technology by runners, materialism amongst Punjabi immigrants, and consumption in childhood across Europe.

The second stream of my research is behaviour change. I have edited a recently published book entitled 'Beyond Behaviour Change' and lead a seminar series (funded by the ESRC) with the same title. This research explores different cross-cutting issues in behaviour change, such as the role of marketing in creating and solving society's wicked problems. Within this stream I am particularly interested in the relationship between behaviour change activities promoting physical activity and body image, and how to achieve physical activity participation by focusing on school culture change. I am involved in a project exploring how to use practice theoretical ideas to manage cultural shift in primary schools, with a view to strenghtening school physical activity culture. I am interested in bringing insights from social practice theoretical research into the 'health' behaviour change space.

I would welcome applications from potential PhD candidates wishing to explore areas which fit within my areas of interest and expertise. I have experience supervising students to completion across different faculties and using different methodologies. I am particularly interested in expressions of interest from students looking to explore existing conventions around behaviour change from a practice theoretical perspective. I have an expertise in ethnographic and qualitative methods but am open to suggestions of mixed methods from students who have seriously considered methodological rigor and fit. If you are interested in having a conversation about a possible PhD project please get in touch.

Current PhD supervisions:

  1. Year 2 of full time PhD – ethnographic study of 'fast fashion' consumers. A study of consumer identity and behaviour.
  2. Year 1 of full time PhD – behaviour change study of water consumption. Critique of existing interventions and exploration of methodologically and theoretically innovative options for the water industry.
  3. Year 1 of full time PhD (pre RD1) – mixed method exploration of the role of corporate business in the promotion of positive body image.

Research

I am a senior lecturer in management (Marketing) with a particular interest in intervention for social change. I have edited a recently published book entitled 'Beyond Behaviour Change' and led a seminar series (funded by the ESRC) with the same title. This research explores different cross-cutting issues in behaviour change, such as the role of marketing in creating and solving society's wicked problems. Within this stream I am particularly interested in the relationship between behaviour change activities promoting physical activity and body image, and how to achieve physical activity participation by focusing on school culture change. Theoreis of practice are particularly central to my worka and I am interested in exploring how theories of practice can inform more individualist approaches to behaviour change for improved effectiveness, ethics and sustainability. I am involved in a project exploring how to use practice theoretical ideas to manage cultural shift in primary schools, with a view to strengthening school physical activity culture. I am also exploring mothering and physical activity and interesting in how an understanding of practices might inform and explore intervention in this area. I am interested in bringing insights from social practice theoretical research into the 'ealth intervention space, particularly by combining learning from practice theory and social marketing.

 

Teaching

Contemporary Issues in Marketing (MSc Marketing): Social Marketing, Ethics in marketing, Sustainable Marketing

Social Impact and Sustainability in Marketing (MSc Marketing)

Fields of interest

sustainability, physical activity, habits, routines




Latest publications

  1. Williams, D, Chatterton, T, Parkhurst, G & Spotswood, F, 2019, ‘An assessment of Voluntary Travel Behaviour Change delivery in England as an alternative to highway construction’. Case Studies on Transport Policy.
  2. Williams, D, Spotswood, F, Parkhurst, G & Chatterton, T, 2019, ‘Practice ecology of sustainable travel: The importance of institutional policy-making processes beyond the traveller’. Transportation Research Part F: Traffic Psychology and Behaviour, vol 62., pp. 740-756
  3. Wiltshire, G, Spotswood, F, Spear, S & Liew, L, 2018, ‘How can social practice theories help us understand the physical activity culture of a school?’. in: International Society for Physical Activity and Health Congress.
  4. Spotswood, F & Warren, S, 2017, ‘The development of a framework for effective interdisciplinary behaviour change project management’. Social Business, vol 7., pp. 6-25
  5. Andrade, Md & Spotswood, F, 2017, ‘Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market’. Social Business, vol 7., pp. 391-418
  6. Spotswood, F & Whitaker, B, 2017, ‘Changing littering practices at Glastonbury Festival’. Social Business, vol 7., pp. 263-278
  7. Spotswood, FM, Chatterton, T, Morey, Y & Spear, S, 2017, ‘Practice-theoretical possibilities for social marketing: Two fields learning from each other’. Journal of Social Marketing, vol 7., pp. 156-171
  8. Spotswood, FM, 2017, ‘Beyond behaviour change’. Social Business, vol 7., pp. 219-228
  9. Lowry, T, Chaplin, L, Nairn, A, Gentina, E, Zawadzka, A-M, Bakir, A, Couberghe, V, Hudders, L, Hua, L & Spotswood, F, 2017, ‘Conducting International Consumer Research with Children: Challenges and Potential Solutions’. in: Michael R Solomon, Tina M Lowrey (eds) The Routledge Companion to Consumer Behaviour. Routledge
  10. Spotswood, F & Nairn, A, 2016, ‘Children as vulnerable consumers: a first conceptualisation’. Journal of Marketing Management, vol 32., pp. 211-229
  11. Spotswood, F, 2016, ‘Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions’. Policy Press
  12. Spotswood, FM & Marsh, A, 2016, ‘What is the future of 'behaviour change'?’. in: Fiona Spotswood (eds) Beyond behaviour change: Key issues, interdisciplinary approaches and future directions. Policy Press, Bristol, pp. 283-298
  13. Spotswood, F, Chatterton, T, Tapp, A & Williams, D, 2015, ‘Analysing cycling as a social practice: An empirical grounding for behaviour change’. Transportation Research Part F: Traffic Psychology and Behaviour, vol 29., pp. 22-33
  14. Nairn, A & Spotswood, F, 2015, ‘“Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption’. European Journal of Marketing, vol 49., pp. 1460-1483
  15. Spotswood, F & Tapp, A, 2013, ‘Beyond persuasion: A cultural perspective of behaviour’. Journal of Social Marketing, vol 3., pp. 275-294
  16. Tapp, A & Spotswood, F, 2013, ‘From the 4Ps to COM-SM: Reconfiguring the social marketing mix’. Journal of Social Marketing, vol 3., pp. 206-222
  17. Spotswood, F, 2013, ‘The brand equity of the Lib Dems in the 2010 general election: A national and local perspective’. Journal of Political Marketing, vol 12., pp. 182-196
  18. Spotswood, F, Tapp, A & Stead, M, 2012, ‘Some reasonable but uncomfortable questions about social marketing’. Journal of Social Marketing, vol 2., pp. 163-175
  19. Spotswood, F & Tapp, A, 2012, ‘Overcoming the self-image incongruency of non cyclists’. Journal of Social Marketing, vol 2., pp. 23-36
  20. Spotswood, F & Tapp, A, 2010, ‘'Binge Drinking': A tribal brand for socio-economically disadvantaged young people?’. Social Marketing Quarterly, vol 4.

Full publications list in the University of Bristol publications system

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