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Dr Eleonora Pantano

Courses

Dr Pantano currently teaches 3 courses:

Students

Teaching

Eleonora is actually the Programme Director of BSc Marketing.

Units/Modules

  • Big Data in Marketing Intelligence (EFIMM0059)
  • Creativity and Marketing (EFIMM0061)

Co-authored books:

  • Pantano E., Dennis C. (2019). Smart retailing: technology and strategy. UK: Palgrave.
  • Pantano E., Bassano C., Priporas C.-V. (2019). Technology and Innovation for Marketing. UK: Routledge.
  • Pantano E., Nguyen B., Dennis C., Merrilees B., Gerlach S. (2017). Internet Retailing and Future Perspectives 2nd edition, UK: Routledge.