Dr Eleonora Pantano

Dr Eleonora Pantano

Dr Eleonora Pantano
Senior Lecturer in Marketing

4F9,
The Priory Road Complex, Priory Road, Clifton
BS8 1TU
(See a map)

e.pantano@bristol.ac.uk

Telephone Number (0117) 3310789

Department of Management

Personal profile

Eleonora Pantanois a Senior Lecturer in Marketing at University of Bristol (UK). She held Ph.D. in “Psychology of Programming and Artificial Intelligence”, M.Eng. in Management, and PG Cert in Higher Education. She is also fellow of the Academy of Higher Education.

Her research activities mainly relate to design of new customers solutions in retail industry, success factors of innovation and technology management in retail and tourism industry, and big data in marketing intelligence.

Her findings appear in books (Internet RetailingTechnology and Innovation for MarketingSmart Retailing: technologies and strategies) and numerous international journals (i.e. Computers in Human Behavior, Information Technology and People, and Tourism Management).

She has always been curios about the world and the phenomena related to human dynamics in retail context, and feels lucky since her passion has become her work!

Research

Teaching

- Big data in marketing intelligence

- Creativity and marketing

Fields of interest

- design of new customers solutions in retail industry - success factors of innovation and technology management in retail and tourism industry - big data in marketing intelligence.




Latest publications

  1. Pantano, E, Giglio, S & Dennis, C, 2019, ‘Making sense of consumers’ tweets: sentiment outcomes for fast fashion retailers through big data analytics’. International Journal of Retail and Distribution Management, vol 47., pp. 915-927
  2. Pantano, E, Priporas, C-V & Foroudi, P, 2019, ‘Innovation starts at the storefront: Modelling consumer behaviour towards windows enriched with innovative technologies’. International Journal of Retail and Distribution Management, vol 47., pp. 202-219
  3. Pantano, E, Priporas, C-V, Stylos, N & Dennis, C, 2019, ‘Facilitating tourists' decision making through open data analyses: A novel recommender system’. Tourism Management Perspectives, vol 31., pp. 323-331
  4. Pantano, E & Dennis, C, 2019, ‘Store buildings as tourist attractions: Mining retail meaning of store building pictures through a machine learning approach ’. Journal of Retailing and Consumer Services, vol 51., pp. 304-310
  5. Pantano, E, Priporas, C-V & Migliano, G, 2019, ‘Reshaping traditional marketing mix to include social media participation: Evidence from Italian firms’. European Business Review, vol 31., pp. 162-178
  6. Pantano, E, Priporas, C-V, Viassone, M & Migliano, G, 2019, ‘Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs’. Journal of Business Research.
  7. Pantano, E & Vannucci, V, 2019, ‘Digital or human touchpoints? Insights from consumer-facing in-store services’. Information Technology and People.
  8. Passavanti, R, Pantano, E, Priporas, C-V & Verteramo, S, 2019, ‘The use of new technologies for corporate marketing communication in luxury retailing’. Qualitative Market Research: An International Journal.
  9. Pantano, E & Vannucci, V, 2019, ‘Who is innovating? An exploratory research of digital technologies diffusion in retail industry’. Journal of Retailing and Consumer Services, vol 49., pp. 297-304
  10. Pantano, E & Stylos, N, 2019, ‘From Artificial Intelligence to service intelligence: Evidence from luxury department stores.’.
  11. Pantano, E & Dennis, C, 2019, ‘Smart Retailing: Technologies and Strategies’. Palgrave Macmillan
  12. Pantano, E & Passavanti, R, 2018, ‘To what extent luxury retailing can be smart’. Journal of Retailing and Consumer Services, vol 43., pp. 94-100
  13. Pantano, E, Priporas, C-V & Dennis, C, 2018, ‘A new approach to retailing for successful competition in the new smart scenario’. International Journal of Retail and Distribution Management, vol 46., pp. 264-282
  14. Pantano, E & Gandini, A, 2018, ‘Shopping as a “networked experience”: an emerging framework in the retail industry’. International Journal of Retail and Distribution Management, vol 46., pp. 690-704
  15. Pantano, E, Priporas, C-V & Stylos, N, 2018, ‘Knowledge Push Curve (KPC) in retailing: evidence from patented innovations analysis affecting retailers' competitiveness’. Journal of Retailing and Consumer Services, vol 44., pp. 150-160
  16. Pantano, E & Gandini, A, 2017, ‘Exploring the forms of sociality mediated by innovative technologies in retail settings’. Computers in Human Behavior, vol 77., pp. 367-373
  17. Pantano, E, Priporas, C-V & Stylos, N, 2017, ‘‘You will like it!’ Using open data to predict tourists’ responses to a tourist attraction’. Tourism Management, vol 60., pp. 430-438
  18. Savvas, P, Pantano, E, See-To, EWK, Dennis, C & Bourlakis, M, 2017, ‘To immerse or not? Experimenting with two virtual retail environments’. Information Technology and People, vol 30., pp. 163
  19. Pantano, E & Priporas, C-V, 2016, ‘The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective’. Computers in Human Behavior, vol 61., pp. 548-555

Full publications list in the University of Bristol publications system

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