Dr Eleonora Pantano

Dr Eleonora Pantano

Dr Eleonora Pantano
Senior Lecturer in Marketing

4F9,
The Priory Road Complex, Priory Road, Clifton
BS8 1TU
(See a map)

e.pantano@bristol.ac.uk

Department of Management

Personal profile

Eleonora Pantanois a Senior Lecturer/Associate Professor in Marketing at University of Bristol (UK). She held Ph.D. in “Psychology of Programming and Artificial Intelligence”, Master Engineering in Management, and PG Cert in Higher Education. She is fellow of the Academy of Higher Education and member of the Academy of Marketing Science since 2016. She is member of the editorial board of the Journal of Retailing and Consumer Services.

Her research activities explore marketing management and mainly relate to consumer-computer interactions and consumers experience in digital environments, design of new customers solutions in retail industry, success factors of innovation management in retail and tourism industry, and implementation of new business and retail models in terms of innovation and technology management

Her findings appear in books (i.e. Internet Retailingand Technology andInnovation for Marketing, Routledge) and numerous international journals such as Computers in Human BehaviorTourism Management,Information Technology & People, etc.

Research

Fields of interest

• Consumer-computer interactions and consumers experience in digital environments • Design of new customer solutions in retail industry • Success factors of innovation management in retail and tourism industry • Implementation of new business and retail models in terms of innovation and technology management • Big data analytics for marketing intelligence




Latest publications

  1. Pantano, E & Dennis, C, 2019, ‘Smart Retailing: Technologies and Strategies’. Palgrave Macmillan
  2. Pantano, E, Priporas, C-V & Foroudi, P, 2019, ‘Innovation starts at the storefront: modelling consumer behaviour towards windows enriched with innovative technologies’. International Journal of Retail and Distribution Management.
  3. Pantano, E & Vannucci, V, 2019, ‘Who is innovating?: An evaluation of the extent to which retailers are meeting the technology challenge ’. Journal of Retailing and Consumer Services.
  4. Pantano, E, Priporas, C-V & Stylos, N, 2018, ‘Knowledge Push Curve (KPC) in retailing: evidence from patented innovations analysis affecting retailers' competitiveness’. Journal of Retailing and Consumer Services, vol 44., pp. 150-160
  5. Pantano, E, Priporas, C-V & Dennis, C, 2018, ‘A new approach to retailing for successful competition in the new smart scenario’. International Journal of Retail and Distribution Management, vol 46., pp. 264-282
  6. Pantano, E & Gandini, A, 2018, ‘Shopping as a “networked experience”: an emerging framework in the retail industry’. International Journal of Retail and Distribution Management, vol 46., pp. 690-704
  7. Pantano, E, Giglio, S & Dennis, C, 2018, ‘Making sense of consumers’ tweets: sentiment outcomes for fast fashion retailers through big data analytics’. International Journal of Retail and Distribution Management.
  8. Pantano, E & Passavanti, R, 2018, ‘To what extent luxury retailing can be smart’. Journal of Retailing and Consumer Services, vol 43., pp. 94
  9. Pantano, E & Gandini, A, 2017, ‘Exploring the forms of sociality mediated by innovative technologies in retail settings’. Computers in Human Behavior, vol 77., pp. 367-373
  10. Savvas, P, Pantano, E, See-To, EWK, Dennis, C & Bourlakis, M, 2017, ‘To immerse or not? Experimenting with two virtual retail environments’. Information Technology and People, vol 30., pp. 163
  11. Pantano, E, Priporas, C-V & Stylos, N, 2017, ‘‘You will like it!’ Using open data to predict tourists’ responses to a tourist attraction’. Tourism Management, vol 60., pp. 430-438
  12. Pantano, E & Priporas, C-V, 2016, ‘The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective’. Computers in Human Behavior, vol 61., pp. 548-555

Full publications list in the University of Bristol publications system

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