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Dr Eleonora Pantano

Dr Eleonora Pantano

Dr Eleonora Pantano
MEng, PhD

Senior Lecturer in Marketing

Office 4F9
The Priory Road Complex,
Priory Road, Clifton BS8 1TU
(See a map)

+44 (0) 117 3310789

Summary

Biography

Eleonora Pantanois a Senior Lecturer in Marketing at University of Bristol (UK). She held Ph.D. in “Psychology of Programming and Artificial Intelligence”, M.Eng. in Management, and PG Cert in Higher Education. She is also fellow of the Academy of Higher Education.

Her research activities mainly relate to design of new customers solutions in retail industry, success factors of innovation and technology management in retail and tourism industry, and big data in marketing intelligence.

Her findings appear in books (Internet RetailingTechnology and Innovation for MarketingSmart Retailing: technologies and strategies) and numerous international journals (i.e. Computers in Human Behavior, Information Technology and People, and Tourism Management).

She has always been curios about the world and the phenomena related to human dynamics in retail context, and feels lucky since her passion has become her work!

Teaching

- Big data in marketing intelligence

- Creativity and marketing

Keywords

  • - design of new customers solutions in retail industry - success factors of innovation and technology management in retail and tourism industry - big data in marketing intelligence.

Memberships

Organisations

Department of Management

Other sites

Academic Departments/Role

Department of Management

Links

Recent publications

View complete publications list in the University of Bristol publications system

Courses

Dr Pantano currently teaches 3 courses:

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