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Dr Eleonora Pantano


Eleonora Pantano is a Senior Lecturer in Marketing (Associate Professor Level) at University of Bristol (UK). She held Ph.D. in “Psychology of Programming and Artificial Intelligence”, M.Eng. in Management, and PG Cert in Higher Education Teaching and Supporting Learning. She is also fellow of the Academy of Higher Education.

Her research activities mainly relate to retailing and digital marketing, with emphasis on artificial intelligence, emotional analytics, and machine learning algorithms to improve retail analytics, strategies and theories.

Her findings appear in books and textbooks (Internet RetailingTechnology and Innovation for MarketingSmart Retailing: technologies and strategies) and numerous international journals (i.e., Computers in Human Behavior, Tourism Management, Journal of Business Research, Information Technology and People, Journal of Retail and Consumer Services).

She has always been curios about the world and the phenomena related to human dynamics in retail context, and feels lucky since her passion has become her work!

In 2017, she has been listed as one of the most prominent retailing authors[1] between 2009 and 2015. 


Research Interest

  • Retail Management
  • Technology and Innovation for Marketing
  • Big data and new metrics for consumer research

PhD students are more than welcome in the above mentioned areas.

[1] Ketron S., Runyan R., Farris II M.T. (2017). Prominent retailing authors and institutions: 2009-2015. International Journal of Retail & Distribution Management, 45(2), 177-194.



Department of Management

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Department of Management