Management Seminars: Panos Desyllas
Dr Panos Desyllas (University of Bath School of Management)
G.15, 15-19 Tyndall's Park Road, BRISTOL BS8 1PQ
Title: How much Value is in Business Model Reconfiguration?
We explore the links between business model reconfiguration (BMR) and the performance of incumbent firms. We investigate this relation using regression analysis and unique survey data from a sample of 198 publicly-traded UK and US knowledge-intensive business service firms. We find that BMR, on average, has no effect on firm performance. However, we estimate an inverted U-shaped relation between the scope of BMR and performance for firms which are also engaged in technological innovation. We also show that, unlike firms in general, high performing firms tend to experience increasing returns to BMR. These findings contribute to the innovation and the emerging business model literatures by highlighting both the costs and the benefits associated with BMR, by developing a new measurement scale for BMR, and by elucidating the contingent nature of the BMR-performance relationship.