Management Seminars: Ian Chaston
Professor Ian Chaston (University of Auckland Business School)
G.15, 15-19 Tyndall's Park Road, BRISTOL BS8 1PQ
Title: Services Marketing: A Revolution in Progress?
Advances in Internet technology, computing, Artificial Intelligence (AI) and mobile communications such as the smartphone are having a dramatic impact on most service sector organisations. The purpose of the seminar is to examine some of the strategic and operational process implications in relation to how these technologies are impacting managerial philosophies within private and public service sector organisations.
The seminar will be of interest to staff and students seeking additional understanding of marketing theories, service organisation management, exploitation of technologies, creating new business models, innovation management, implications of job role automation and changing knowledge and skills required of service organisation employees in the future.
Professor Ian Chaston is currently based in the University of Auckland Business School, is a Visiting Professor on the RMIT MBA in Vietnam and is also undertaking projects for other course development projects for other institutions in New Zealand such as the New Zealand Open Polytechnic. His primary interest is to undertake research to generate the materials required for the writing of new texts in the areas of entrepreneurship, marketing and the impact of technology on marketing processes.
Prior to arriving in New Zealand Ian was a Professor in Entrepreneurship and Marketing at the University of Plymouth Business School in the UK as well as undertaking various Visiting Professorships in countries such as Germany and Peru. He has written over 20 texts and published over 100 articles in academic journals and conference proceedings.