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Real-world insight

Understand the role of marketing within a successful organisational structure. Learn from academics using real-life research and apply theory to real business challenges.

Bright future

Learn the skills and knowledge to succeed in a broad range of careers.

Global outlook

Succeed in today's rapidly changing environment with our international approach to teaching. Our partnerships with universities worldwide provide opportunities to study, work or volunteer overseas.

Marketing at Bristol

We want to inspire the next generation of marketing professionals to respond to the changing needs of society and the challenges of our time. Building a sustainable, inclusive and equal society is central to our teaching, together with preparing our students for new digital technologies and the impact they will bring.

These exciting and dynamic courses combine academic rigour with real-world application, taking you on a structured journey towards a career in marketing. Students also learn the key aspects of management theory, and we offer the flexibility to tailor the course around your own interests and career goals.

The course has been developed with input from marketing practitioners and world-leading researchers. It is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

I would recommend this course to anyone who's keen on exploring contemporary marketing issues with management and an innovative perspective.

Joshua, BSc Marketing

Career prospects

Two people working together at a table in front of a large window with laptops, books and reusable water bottles on.

With a combination of relevant theory, analytical skills and quantitative techniques, as well as our tailored careers support, a degree in marketing from Bristol will prepare you for a broad range of opportunities in a variety of sectors.

While employability and professional skills development are embedded throughout our degrees, you can also benefit from events and initiatives organised by our Professional Liaison Network, such as the professional mentoring scheme, visiting speakers from relevant organisations, student visits to companies, student internships and consultancy projects with external partners.

Further support is provided by our dedicated University Careers Service. Our Basecamp Enterprise team supports entrepreneurs and their ideas with skills workshops, networking events, funding and support programmes.

Students can also choose to register for the Bristol PLUS Award, an employability award offered by the University. The award recognises extracurricular activities and the skills you develop beyond your academic studies. It's open to all University of Bristol students and can be completed during any year of study.

Bristol is a hub for startups. Some students choose to create and run their own businesses, and others choose to study at master's level.

Course structure

Two people sitting at a bar in a cafe.

You will study key aspects of management theory alongside students from other management disciplines, developing an understanding of how marketing fits into our world as well as the global business environment. At the end of year one, you will have the flexibility to remain on the marketing pathway or to change to BSc Management or BSc International Business Management.

In the second year, you will broaden your marketing knowledge, covering consumer insight, communications, new product development and management research, as well as taking some optional units which may include Business Law or Project Management.

If you have opted for a degree with Study Abroad, you will spend year three studying at a partner institution overseas, either in English or in a modern language. To find out more about studying abroad, visit Centre for Study Abroad.

The final year presents many opportunities for you to put your skills and knowledge into practice and to tailor your degree to your own career ambitions through your choice of specialist units. Unique features include the opportunity to conduct an applied group consultancy project for an organisation or write a business plan for your own business or social enterprise. You will also research and write an individual dissertation on a marketing topic that you are passionate about.

Brand new campus opening for September 2026

An architects representation of the temple quarter campus - a large glass-plated building surrounded by trees

The Temple Quarter Enterprise Campus (TQEC) is the University’s major new campus in the centre of Bristol.

The new campus provides brand new facilities, world-class teaching and access to collaborative networks to provide you with the education and skills needed to thrive in our evolving world and workplace.

While TQEC will be the new home for the Business School, undergraduate students will spend most of their first and second years at the Clifton Campus and then move to TQEC from the third year onwards.

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