Marketing

Our marketing degrees:

  • combine rigorous theory with real-world relevance, drawing on the latest case studies from industry and our research;
  • have a strong international dimension;
  • have a wide choice of optional units, allowing you to personalise your degree.

Why study Marketing at Bristol?

At Bristol we offer you a challenging yet supportive learning environment. We will help you to become an innovative and resilient graduate with the confidence to find creative solutions to organisational problems.

You will be taught by academics and marketing practitioners who are experts in their fields. Our courses are current and exciting, informed by internationally renowned research.

Current members of the department have expertise in:

  • marketing ethics and sustainability;
  • international marketing;
  • innovation and digitisation;
  • consumer behaviour and consumer culture;
  • marketing strategy;
  • marketing for third-sector and non-profit organisations.

In your final year at Bristol you may undertake a dissertation based on a piece of original research. Many students choose a theme that matches their personal career interests, and use their dissertation to showcase their talents to prospective employers at interview.

We equip you with skills to support you in your dissertation, such as research design, use of interviews and surveys, data collection and data analysis.

We offer opportunities for our students to engage with employers through our Faculty Professional Liaison Network. Initiatives include a professional mentoring scheme, visiting speakers from relevant organisations, student visits to companies, student internships and student consultancy projects with external partners. These opportunities provide an excellent chance to improve employability and explore different career paths.

Flexibility and choice are key features of our marketing degrees. You can choose to study abroad for a year, or to combine marketing with modern languages and spend a year in Europe studying in your host country's language.

Download the Management leaflet (PDF, 176kB)

What kind of student would this course suit?

Our marketing courses will be of interest to you if you are considering a career in marketing for businesses, the public or not-for-profit sectors. You will gain a deep understanding of marketing along with a broad knowledge of management.

There will be lots of opportunities, as you progress through the course, to tailor it to reflect your personal interests through our specialist units. You will benefit from having an international dimension to your studies, and from being a member of the vibrant and diverse student community here at Bristol.

You will also enjoy studying marketing with us if you like a variety of approaches in your learning.

How is this course taught and assessed?

We use a range of teaching methods. As well as lectures introducing new material to a large group of students, we run exercise lectures demonstrating the application of material. Our small-group teaching enables valuable interaction and discussion with tutors and peers.

You will prepare assignments during the year and receive feedback to help you learn from your work. Degree classifications are determined primarily by examinations, although some units include a coursework element as part of the final assessment. You may also complete a dissertation.

What are my career prospects?

With a combination of relevant theory, analytical skills and quantitative techniques, a degree in marketing from Bristol will equip you for a marketing career in any sector.

Many of our students go on to lead marketing teams in both the public and private sectors, while others opt to study at master's level.

Bristol is a hub for startups, and some of our graduates go on to create and run their own businesses. Others have pursued careers in marketing and advertising agencies.

Recent graduate employers include Louis Vuitton, Burberry, Amazon, the NHS, World Wildlife Foundation and PwC.

Find out more about what our students do after graduating.

Disclaimer

Important disclaimer information about our courses.

Every day my inbox is flooded with opportunities – internships, research projects, extra-curricular activities – all of which are the University getting students involved. The University is constantly updating its facilities, which reinforces its friendly and inclusive environment.

Alexandra (LLB Law)

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