MA Digital Business Innovation

The programme comprises several core units, starting with foundational units in The Role of AI in Digital Innovation and Advanced Digital Business. These courses provide a solid theoretical grounding in how digital technologies are reshaping business landscapes. Following this, you will participate in a practical client project, where you apply your learning to real-world business challenges. This project emphasises the development of practical skills such as project management, strategic planning, and stakeholder communication. The final component of the programme is the Digital Innovation Project, where you undertake a comprehensive project that synthesises all your learning. This capstone project is often conducted in collaboration with peers and a business partner, providing you with an opportunity to showcase your ability to innovate and lead within a digital context.

Visit our programme catalogue for full details of the structure and unit content of this programme.

You will typically need an upper second-class honours degree or an international equivalent in any discipline.

We will consider your application if your interim grades are currently slightly lower than the programme's entry requirements and may make you an aspirational offer. This offer would be at the standard level, so you would need to achieve the standard entry requirements by the end of your degree. Specific module requirements would still apply.

We will also consider your application if your final overall achieved grade is slightly lower than the programme's entry requirement.

If your achieved grade is lower than our entry requirements, your application may be more likely to receive an offer if you have a relevant postgraduate qualification. If you have one of the following, please include your CV (curriculum vitae / résumé) when you apply, showing:

• A relevant postgraduate qualification.

See international equivalent qualifications on the International Office website.