Dr Zheng Liu
PhD, MA, BA, MPhil
Lecturer in Innovation ManagementSchool of Management
Dr Zheng Liu is Lecturer in innovation Management at the School of Management. She is member of the Operations and Management Science, Innovation & Healthcare Academic Group. Her research at the UoB is focused on digital innovation, the digital economy, technology entrepreneurship, and AI. A sociologist, she applies social theories and concepts to analysing the above topics and processes. Dr Liu uses qualitative methods such as interviewing, observation, and documentary analysis in her research. She is also interested in social network analysis and digital research methods. Dr Liu has a PhD in Sociology from the University of Cambridge.