
Dr Peter Winter
BA Hons, MSc, PhD
Expertise
Current positions
Research Associate
University of Bristol Business School
Contact
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Research interests
I am a researcher in the University of Bristol Business School, with a PhD in Sociology and specialist training in Science and Technology Studies. Over the past 15 years, I have built a research career examining how knowledge, evidence, risk, and expertise are produced, represented, and made accountable across medicine, artificial intelligence, robotics, data governance, and emerging simulation technologies. My work is grounded in STS, with particular interests in the epistemic and political dimensions of algorithmic systems, computer models, simulations, and digital twins.
I am especially interested in how representational choices are made, justified, and mobilised as evidence in practice: how bodies, environments, infrastructures, and forms of work are translated into images, datasets, parameters, dashboards, interfaces, and models. Across my research, I ask how these computational and visual representations shape what counts as credible knowledge, what becomes visible or invisible, whose expertise is recognised, and how uncertainty is managed in real-world settings.
My PhD examined embodied knowledge and medical image interpretation, focusing on how experts make images meaningful through situated practices, professional vision, indexical reasoning, and local standards of evidence. I now extend this lens to computational representation: how algorithmic systems, simulations, and digital twins are designed, validated, documented, and used as evidence in clinical, regulatory, and organisational contexts.
Since 2019, I have held five postdoctoral research roles on applied interdisciplinary projects in AI, robotics, medical imaging, digital twins, and data governance. These include AI in the Clinic (2019-2021), Enhancing Cardiac Care Through Extensive Sensing (2021), the UKRI Trustworthy Autonomous Systems programme (2021-2024), Transparency Regulation Toolkits for Responsible AI (2024), and the AI Development Best Practice Pipeline Tool (2026-). Through these projects, I have collaborated with clinicians, radiologists, biomedical researchers, computer scientists, roboticists, engineers, data scientists, nurses, patients, SMEs, policymakers, and publics.
My current research focuses on three connected areas. First, I am developing STS-informed research on medical digital twins, examining how simulation models are assembled, tested, and made clinically meaningful. Second, I work on AI governance, transparency, assurance, and responsible innovation, including my collaboration with Oldfield Consultancy on an AI Development Best Practice pipeline for UK SMEs, aligned with emerging expectations around transparency, assurance, accountability, and governance. Third, I am expanding my work into climate resilience and environmental governance, particularly the use of digital twins and modelling to support adaptive planning in healthcare infrastructure.
Across this work, I ask: what counts as evidence, who has the authority to make it credible, and how are risk and uncertainty made accountable in practice? How do standards, datasets, models, interfaces, and documentation configure what simulations and algorithmic systems can do — and what they hide? My aim is to contribute to interdisciplinary research that helps to both analyse and build models, algorithmic systems, simulations, and digital twins that are explainable, auditable, socially robust, and responsive to public value.
Selected publications
- Sociotechnical risks and failures of autonomous systems, Risk Analysis (2025)
- Implementation barriers and faciliators for Digital Twins in Cardiovascular Medicine, Sensors (2023)
- Transparency in medical AI, Medical Humanities (2023)
- Trust and validation in medical AI, Science & Technology Studies (2022)
Teaching, collaboration, and service
I have taught across sociology, social policy, medical education, and STS at Bristol, Sheffield, Cardiff University, and De Montfort University. My teaching expertise includes STS, medical sociology, critical data studies, critical algorithm studies, Responsible Innovation, AI governance and regulation, qualitative methods, research ethics, and patient and public engagement.
At Bristol, I designed and delivered research-led lectures on “AI in a Global Context” and “Towards Responsible AI”. I have supervised undergraduate and postgraduate dissertations and mentored PhD students through formal schemes. I received the Dedicated Outstanding Thesis Mentor Award at the University of Sheffield in 2020.
I am a board member of the Foundation for Research, Accreditation, Communication and Training in AI (FractAI) and an Associate Board member of Tecnoscienza: Italian Journal of Science & Technology Studies (2026–2028). Before transitioning to academia, I provided research support to two independent charities - The Mentor Ring and The Older People's Commissioner for Wales - in the voluntary sector. I also gained experience in the private sector as an investment associate at Legal and General PLC in Cardiff, UK.
I have secured £337,572.99 in internal and external funding, including support from the ESRC, SPRITE+, RAi-UK, and the Bristol Digital Futures Institute.
I am also involved in local sustainability work through the Marshfield Community Energy Working Group, which is exploring community-owned energy generation to support net zero electricity, deliver local benefits, and reduce energy costs for village consumers.
Projects and supervisions
Research projects
The AI Development Best Practice Pipeline Tool
Role
Co-Investigator
Managing organisational unit
University of Bristol Business SchoolDates
02/03/2026 to 31/12/2026
FinFraudSIM
Principal Investigator
Managing organisational unit
School of Sociology, Politics and International StudiesDates
01/02/2025 to 31/03/2025
Transparency Regulation Toolkits for Responsible Artificial Intelligence (AI)
Principal Investigator
Role
Co-Investigator
Managing organisational unit
School of Sociology, Politics and International StudiesDates
01/02/2024 to 01/08/2025
Implementing Artificial Intelligence (AI) in Anesthetics Practice: Exploring Stakeholder Perspectives
Role
Co-Investigator
Managing organisational unit
School of Sociology, Politics and International StudiesDates
01/09/2023 to 31/07/2024
Against digital fatalism: Resisting technology hype through hopeful artful interventions with immersive futures
Role
Co-Investigator
Managing organisational unit
School of Sociology, Politics and International StudiesDates
10/07/2023 to 31/07/2024
Publications
Recent publications
04/05/2026Digital phantoms in medical research
Big Data and Society
Realising the digital twin
AI and Society
‘Sorry If I Was a Bit Whistle Stop!’
Timescapes of Health, Illness and Care
Frameworks and Toolkits for Assuring RESPONSIBLE AI
Applying the “SOTEC” framework of sociotechnical risk analysis to the development of an autonomous robot swarm for a public cloakroom
Risk Analysis


