Dr Koichi Yonezawa
PhD, MA, MA, BA
Expertise
Current positions
Lecturer in Business Analytics
School of Management - Business School
Contact
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Research interests
Koichi Yonezawa specializes in quantitative marketing, retailing, food marketing, and empirical industrial organization. His research uncovers marketing insights by analyzing consumer choices in food retail markets, quantifying relationships in vertical supply chains, and investigating pricing strategies for consumer packaged goods. His work has been published in journals such as the Journal of Retailing, the American Journal of Agricultural Economics, and the European Review of Agricultural Economics.
His recent research interests include investigating the sources of household food waste, exploring the impact of user-generated content on product development, and evaluating the welfare consequences of quantity discounts in the food retail sector.
Publications
Selected publications
23/01/2020The Robinson–Patman Act and Vertical Relationships
American Journal of Agricultural Economics
Retail Market Power in a Shopping Basket Model of Supermarket Competition
Journal of Retailing
Competitive Package Size Decisions
Journal of Retailing
Recent publications
01/02/2024Retail Markups and Discount-Store Entry
Review of Industrial Organization
Impacts of Minimum Wage Increases in the U.S. Retail Sector: Full-Time versus Part-Time Employment
Journal of Agricultural and Resource Economics
The Robinson–Patman Act and Vertical Relationships
American Journal of Agricultural Economics
Retail Market Power in a Shopping Basket Model of Supermarket Competition
Journal of Retailing
Consumer preferences for electricity tariffs: Does proximity matter?
Energy Policy