Koichi Yonezawa specializes in retailing, marketing analytics, and empirical industrial organization. His research provides managerial and policy insights by analyzing consumer choice behavior, quantifying vertical relationships within supply chains, and examining strategic interactions in consumer packaged goods (CPG) manufacturing and retailing. His work has been published in journals including the Journal of Retailing, American Journal of Agricultural Economics, and Review of Industrial Organization.

His recent research focuses on leveraging unstructured customer data to improve product development and production decisions, examining channel coordination and trade promotion strategies in the CPG industry, and assessing the welfare implications of quantity discounts in retail markets.

Working Paper

• Gavirneni, S., Gómez, M. I., Yonezawa, K., & Zhu, X. (2026). From Calls to Action: Leveraging Call Center Data for Product and Production Management. Link

Selected Work in Progress

• Pervasiveness and Welfare Consequences of Quantity Discounts in the Retail Sector (with Alessandro Iaria and Ao Wang)
• Bargaining for Trade Promotion Allocations: Development of a Nash Bargaining Model and Empirical Test (with Miguel I. Gómez, Vithala R. Rao, and Xinrong Zhu)
• Identifying the Primary Sources of Household Food Waste (with Miguel I. Gómez and Timothy J. Richards)