
Mrs Adrianna Jezierska
Expertise
Current positions
Ask - JGI Data Scientist
Jean Golding Institute
Contact
Press and media
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Research interests
I study YouTube influencers and their impact on veganism's legitimacy. I am also interested in social and lifestyle movements within the digital context. My research employs a mixed-methods approach, combining computational social sciences with qualitative analysis.
Publications
Recent publications
05/07/2024Changing people’s views about veganism and climate change
PACIS 2024 Proceedings