What can your shopping basket say about your health?
Anya Skatova, Senior Research Fellow, Bristol Medical School (PHS) Affiliations: Digital Footprints Lab, Population Health Sciences, Bristol Medical School, University of Bristol
University of Bristol, 7 Priory Road G1
Novel sources of population data, especially administrative and medical records, as well as the digital footprints generated through interactions with online services, present a considerable opportunity for advancing health research and policymaking. An illustrative example is shopping history records that can unpack aspects of population health by scrutinizing extensive sets of everyday choices made in the real world.
In this talk I will demonstrate how shopping data can be used in health research and cover my work with Avon Longitudinal Study of Parents and Children on integrating shopping history records into databanks of longitudinal population studies, as well as potential that these linked datasets bring for population health.