Start Codon and Innovia Technology will discuss how to best develop your product and target the right markets in which to sell it
Customers come in many types and sizes, from health and government authorities, to pharma, to third party distributors and partners. Targeting the right ‘customer’ is important to ensuring that your research can translate successfully into a product or service that can ultimately benefit patients and you and your colleagues.
Therefore, this session, delivered by Michael Salako (Start Codon) and Dr Alex Hellawell and Dr Will Crone (Innovia Technology), will focus on helping you to figure who your ultimate customer(s) might be and what they care about, how to understand your competition and place in the market, how to obtain meaningful feedback from key opinion leaders and how to make your end product as valuable as it can be for the benefit of all.
The seminar series, ran in conjunction with Cancer Research Horizons (Cancer Research UK’s new innovation engine) aims to support and foster entrepreneurial culture among researchers, entrepreneurs, students and executives operating in the cancer and medical space.