University of Bristol logo


The University logo is protected by copyright. Organisations and individuals outside the University must not use it without permission.

Contact Jill Cartwright on 0117 9287778 or email jill.cartwright@bristol.ac.uk


The logo

The University of Bristol logo is made up of two elements – the graphic block and the logotype:

Image of the University's logo with red graphic block and black text

The graphic block is derived from the University coat of arms, with icons representing the University's founders and benefactors – sun for Wills, dolphin for Colston, horse for Fry. The ship and the castle are based on the medieval city seal of Bristol. The open book of learning completes the graphic block. The logotype is Bembo, a serene and versatile typeface cut in 1929 and with Renaissance origins.


The elements

The graphic block and the logotype should always appear together and their fixed relationship should never be modified.

University logo with red graphic block and black text

example of graphic block and text used in wrong order (text before graphic block) example of logo used in wrong size (graphic block above small text)

The logo should be used for the purposes of identification only and should not be used as graphic art.

example of logo used as graphic art (graphic block in shades of green and rotated)

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Minimum size

The logo should never appear smaller than its minimum size which is when the graphic block is 10mm square.

logo shown at the minimum size allowed

Optimum size

The logo should never appear larger than its optimum size which is when the graphic block is 17mm square.

logo shown at the optimum size allowed

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Isolation area

On printed matter, the logo has a minimum isolation area around it which should always remain clear of other text or graphics. This clear space is the height/width of the castle on all four sides. Also, see publications.

logo with surrounding isolation area displayed

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Principal colours

The principal colours of the logo are University Red for the graphic block and black for the logotype. Whenever possible, the logo should appear in these two colours.

colour version of University logo

The logo should never be reproduced in any other two-colour combination.

University logo with graphic block in red and logotype in blue with strikethrough

University red

Single colour: Pantone 187 colour block filled with university red pantone 187

Four-colour process: Cyan: 0%, Magenta: 91%, Yellow: 72%, Black: 23%

MS Office applications (eg, Word): Red: 191, Green: 47, Blue: 56

Vinyl: Ultramark 5730 Cherry

Paint: RAL 3001

HEX: #b01c2e

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Mono colour

The logo may also appear in black, in any clearly visible single colour or as white out of a colour (see also coloured backgrounds)

University logo in black University logo in green

University logo in yellow with strikethrough

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Coloured backgrounds

When using the logo against a dark background, both elements should appear white out (reversed out).

University logo in white on purple background University logo with red block and black lettering on purple background with strikethrough

When using the logo against a light background, the icons within the graphic block should appear in the background colour. In other words, they should only appear white on a white background. The logo should only appear on flat background colours and should never be superimposed on any graphic or photographic image.

image of coloured logo on white background image of coloured logo on light background showing graphic icons that do not match the background colour

image of white logo on photographic background with strikethrough

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