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12 June 2014: ABSG meetup - Olivia Maynard

3 June 2014

ABSG Meeting 12 June: Olivia Maynard, Nudging Healthy Behaviour. How can cigarette packaging, website design and glass shape help to change addictive behaviours? This talk will explore a series of experiments which have demonstrated the effectiveness of altering choice architecture in order to impact smoking and drinking.

Speaker: Olivia Maynard

When: Thursday  June 12, 2014, 6:30 PM to 7:30 PM

Where: The Brunel Room, The Hawthorns, Woodland Road, Clifton, Bristol, BS8 1UQ

Nudging Healthy Behaviour

How can cigarette packaging, website design and glass shape help to change addictive behaviours? This talk will explore a series of experiments which have demonstrated the effectiveness of altering choice architecture in order to impact smoking and drinking.

Olivia Maynard worked at the Behavioural Insights Team (AKA the Nudge Unit) during her PhD at the University of Bristol’s School of Experimental Psychology. Olivia’s research interests include addiction, public health and behaviour change, and her recent research investigates how novel interventions can be used to encourage healthy behaviour change.

The Applied Behavioural Science Group is created for people who want to find out. It provides a forum to discuss the challenges and opportunities involved in applying ideas and concepts from the behavioural sciences. We will also host speakers sharing their own experiences of using behavioural insights in areas such as marketing, customer experience and product design. Sessions are comprised of a 20 minute presentation, with 40 minutes to discuss and connect with other likeminded individuals. For more information about the group and their regular meet up programme, please see http://www.meetup.com/behavioural/