
Dr Ting Zhang
PhD, PhD, BSc
Current positions
Senior Lecturer in Operations Analytics
School of Management - Business School
Contact
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Research interests
- Channels
- Competitive strategy
- Behavioral operations management
- Platforms operations
- Marking and operations interface
Bio
Ting Zhang is a Senior Lecturer in Operations Analytics at the University of Bristol Business School. She obtained her PhD degree from University of Science and Technology of China and City University of Hong Kong in 2017. Prior to joining Bristol in 2023, she worked at Shanghai University from 2017 to 2023.
Her research interests focus on marketing-operations interfaces. Her publications appear in Production and Operations Management, European Journal of Operational Research, Naval Research Logistics, Decision Sciences, etc.
She serves as a Department Editor of IEEE Transactions on Engineering Management and an Editorial Board Member of Transportation Research Part E.
Publications
Selected publications
13/03/2025Behaviour-Based Pricing for Competing Firms Facing Variety-Seeking Consumers
Production and Operations Management
Manufacturer encroachment and product assortment under vertical differentiation
European Journal of Operational Research
Preordering in Luxury Fashion: Will Additional Demand Information Bring Negative Effects to the Retailer?
Decision Sciences
Recent publications
13/03/2025Behaviour-Based Pricing for Competing Firms Facing Variety-Seeking Consumers
Production and Operations Management
Competitive pricing and product strategies in the presence of consumers’ social comparisons
European Journal of Operational Research
Online Retailing with Key Opinion Leaders and Product Returns
International Journal of Production Economics
Product quality improvement under retailer-direct financing: Effects of attitudes toward extreme weather
International Journal of Production Economics
Welfare-maximizing tariff versus trade-surplus-maximizing tariff: Impacts on multinational firm competition
International Journal of Production Economics