Overview

Dr. Seongun Jeon, who prefers to be addressed simply as ‘Jeon,’ is a Lecturer/Assistant Professor in Marketing at the University of Bristol Business School. Jeon holds a PhD in Marketing from Vrije Universiteit (VU) Amsterdam, a Research Master’s degree in Marketing from Tilburg University, a Master’s degree in Marketing from Seoul National University, and a Bachelor’s degree in Business Administration (summa cum laude) from Hanyang University.

Research

Jeon studies consumer behavior, primarily using experimental research. His research has been presented at leading international conferences organized by the Association for Consumer Research (ACR), including their North American, European, and Asia-Pacific meetings. He has also presented at conferences organized by the Society for Consumer Psychology (SCP) and the European Marketing Academy (EMAC). His work has also been featured in peer-reviewed journals, such as the International Journal of Hospitality Management.

Teaching

Jeon currently teaches Digital Marketing: Strategy, Tools, and Tactics (MSc), Digital Marketing (BSc), and Principles of Marketing (BSc). 

Service

1) Coordinator, MSc Applied Extended Project (AEP) across Marketing, Management, International Business/Strategy, and Human Resource Management

- Any ‘academic’ inquiries can be directed to me at s.jeon@bristol.ac.uk. Please direct any ‘administrative’ inquiries to PGT Student Administration Team: mgmt-pgt@bristol.ac.uk.

2) Organizer, Marketing & Consumption (M&C) Department Research Seminar

- If you're an academic or practitioner interested in presenting your work to our M&C faculty, receiving valuable feedback, and building a network with us, please email me at s.jeon@bristol.ac.uk.