Overview

Dr. Seongun Jeon, who prefers to be addressed as ‘Jeon,’ is an Honorary Research Fellow at the University of Bristol Business School and an Assistant Professor of Marketing at Xi’an Jiaotong-Liverpool University (XJTLU). He holds a PhD in Marketing from Vrije Universiteit Amsterdam, a Research Master’s in Marketing from Tilburg University, a Master’s in Marketing from Seoul National University, and a Bachelor’s degree in Business Administration (summa cum laude) from Hanyang University.