Selin Atalay is a Professor of Marketing at the University of Bristol Business School since April 2025. Prior to joining Bristol, she held the position of Professor of Marketing at the Frankfurt School of Finance & Management, and before that, she served as an Associate Professor of Marketing at HEC Paris. Selin earned her Ph.D. in Marketing from Penn State University.

Selin's research interests primarily focus on consumer decision-making processes, particularly, visual attention, retail shelf location, and the role of language in marketing communications. She employs innovative methodologies, including eye and mouse tracking to study how consumers process information.

 

Publications

 

Abdulla, Huseyn, James Abbey, A. Selin Atalay, and Margaret G. Meloy (2024), "Show, Don't Tell: Education and Physical Experience Effects in Remanufactured Product Markets," Journal of Operations Management.  

Atalay, A. Selin, Siham El Kihal, and Florian Ellsaesser (2023), "Creating Effective Marketing Messages Through Moderately Surprising Syntax," Journal of Marketing.

Atalay, A. Selin, Siham El Kihal, and Thilo Pfrang (2022). "The Impact of Fear on the Effectiveness of Customer Empowerment Messages in Online Retailing," Psychology and Marketing, 1–10.

Atalay, A. Selin, and Margaret G. Meloy (2020). "Improving Evacuation Compliance Through Personal Control: Implications for Emergency Management Policy and Disaster Communications" Journal of Nonprofit & Public Sector Marketing.

Atalay, A. Selin, H. Onur Bodur, Etienne Bressoud (2017). When and how multitasking impacts consumer shopping decisions, Journal of Retailing, March, 93 (1).

Abbey, James, Margaret G. Meloy, Daniel Guide Jr., and A. Selin Atalay (2015) “Remanufactured Products in Consumer Closed-Loop Supply Chains,” Production and Operations Management, 24(3), 488-503.

Atalay, A. Selin, H. Onur Bodur, and Dina Rasolofoarison (2012) "Shining in the Center: Central Gaze Cascade Effect on Product Choice” Journal of Consumer Research.

Blanchard, Simon, Wayne S., DeSarbo, A. Selin Atalay, Nukhet Harmancioglu (2012) "Identifying Consumer Heterogeneity in Unobserved Categories," Marketing Letters.

Atalay, A. Selin and Margaret G. Meloy (2011), “Retail Therapy: A Strategic Effort to Improve Mood,” Psychology and Marketing.

DeSarbo, Wayne S., A. Selin Atalay, and Simon Blanchard (2009), “A Three-Way Clusterwise Bilinear Multidimensional Scaling Methodology for the Spatial Representation of Dynamic Preferences,” Computational Statistics and Data Analysis.

DeSarbo, Wayne S., A. Selin Atalay, David LeBaron and Simon Blanchard (2008), “Estimating Multiple Ideal Points from Context Dependent Survey Data," Journal of Consumer Research.

DeSarbo, Wayne S., Simon Blanchard and A. Selin Atalay (2008), “A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning for Marketing Research,” Review of Marketing Research, ed. Naresh K. Malhotra, Volume 5, M. E. Sharpe.